North American Outreach, Inc. signs deal with Cxense
Oslo, Norway – 14 October, 2015 – Cxense ASA (OSE: CXENSE) today announced an agreement with Outreach, Inc. the largest provider of church outreach products and services in the world. The group is reported to reach 10 million church leaders and 100 million faith-based consumers.
The contract includes licensing the Cxense DMP (Data Management Platform), Cxense Content (site personalization), and Cxense Maxifier (advertising optimization) products.
The deal continues Cxense’s rapid expansion within media and publishing in North America, and marks the first contract licensing a combination of Cxense core products and the newly acquired Maxifier solution.
Cxense DMP is becoming the leading Data Management Platform (DMP) for media companies, e-commerce sites, and consumer brands around the world. Businesses using the Cxense DMP can aggregate data across mobile, tablet and desktop devices, independent of 3rd-party cookie tracking, to build individual user profiles in real time. These profiles can be used to target advertising and personalize content and promotions.
Cxense Content works in harmony with the Cxense DMP to deliver unprecedented personalization across web and mobile sites, as well as mobile apps. This personalization capability has been proven to increase consumer loyalty and sales for Cxense customers.
Cxense Maxifier enables businesses to optimize the performance of advertising campaigns run on their web sites, mobile sites, and mobile apps, as well as across 3rd-party sites. By analyzing data and identifying the highest performing inventory set-up for each and every advertising campaign, Cxense Maxifier offers an automated optimization process to continually improve performance across KPIs such as delivery, CTR, actions, and viewability.
Cxense products are delivered as Software-as-a-Service (SaaS), where customers pay a monthly license subscription fee. Customer contracts are typically for twelve months, with automatic renewal.
About Cxense
Cxense enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include Condé Nast, Dow Jones/Wall Street Journal, Gannett, The Weather Channel, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
Investor Relations Contact:
Jørgen M. Loeng
Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062