Offer to acquire Cxense ASA – update on acceptances received

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We refer to the offer document dated 12 August 2019 (the "Offer Document") for the voluntary offer (the "Offer") presented by Piano Software B.V. ("Piano" or the "Offeror") for all the outstanding shares in Cxense ASA ("Cxense"), and the stock exchange release dated 10 September 2019 regarding extension of the Offer, etc.

Piano had on 11 September 2019 at 10.10 CEST received acceptances of the Offer for a total of 19,946,742 of the 21,946,519 shares, equal to 90.89 percent of the outstanding shares, in Cxense.

As stated in the stock exchange release dated 10 September 2019, the Offer is still open and can be accepted until Tuesday 17 September at 16:30 CEST.

The complete details of the Offer, including all terms and conditions, are contained in the Offer Document which has been sent to Cxense's shareholders and is also available at

DNB Bank ASA, Securities Services, is the receiving agent. For questions regarding acceptance of the Offer, please contact: Receiving Agent: DNB Bank ASA, Securities Services, tel. +47 23 26 80 20, and filled-in acceptance forms for the Offer are sent to e-mail:

For further information, please contact:

Trevor Kaufman, CEO, Piano Software, Inc.
Phone: +1 646 350 1999

Lars B. Thoresen, Chairman of the Board of Directors, Cxense ASA
Phone: +47 957 07 494

Christian Printzell Halvorsen, CEO, Cxense ASA
Phone: +47 992 29 546

About Cxense:
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight into their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Cxense Conversion Engine empowers publishers to monetize insight into their audience's behaviour and preferences in order to increase subscription revenues. Cxense works with brands such as The Wall Street Journal, Aeon, Grupo Clarin, NBC, The Mainichi Newspapers, Universal, Singapore Press Holdings and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker “CXENSE”.

About Piano:
Piano, a company with operations in New York, London, and Amsterdam, offers high-performance cloud-based software and strategic services that empower companies to create customized digital experiences and commercial relationships for their users. Leading businesses around the world including Hearst, NBCUniversal, Business Insider, The Economist, Harvard Business Review, Le Parisien, Ringier Axel Springer, Prometheus, Mansueto, The Associated Press, and over 150 other leading organizations use Piano to power their subscription, registration, analytics, entitlement, and personalization efforts. The company is one of Inc’s 500 Fastest Growing Companies in North America, one of Red Herring’s Top 100 Startups in North America, and has won Digiday, CODIE, and numerous other awards for its innovative suite of software products.