Penske Media Corporation to grow digital revenue with Cxense
Oslo, Norway – 1 June 2019 – Cxense ASA (OSE: CXENSE), the AI-powered data management and intelligent personalization company that drives revenue for publishers and brands, today announced that Penske Media Corporation (PMC), a leading digital media company based in the United States, has signed an agreement to use Cxense Conversion Engine. The publisher will implement Cxense on several of their digital properties, including such prestigious brands as Variety, Rolling Stone, and Women’s Wear Daily (WWD). PMC’s award-winning content attracts a monthly audience of more than 180 million.
By leveraging Cxense’s AI capabilities, the publisher will be able to increase revenue through personalizing both editorial and commercial content, whilst giving commercial and editorial teams a greater understanding of their audiences and growth opportunities.
About Penske Media Corporation:
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.
Cxense is an AI-powered Data Management and Intelligent Personalization platform that helps 190 leading publishers and marketers around the globe deliver personalized experiences that grow subscription revenue and boost targeted advertising. Our technology organizes first, second, and third party data into powerful custom segments and 1:1 user profiles before applying machine learning to understand and predict customer behavior and intent. As a result, our clients are able to deliver unique and relevant content and offers to customers in real time, driving more subscriptions, sales, advertising revenues, and higher customer lifetime value. The Cxense platform creates 15 billion personalized touchpoints for 2 billion unique users each quarter. Cxense works with global brands such as The Wall Street Journal, Singapore Press Holdings, Mediahuis and The Mainichi Newspapers. We are listed on the Oslo Stock Exchange and have offices in Norway, the US, Japan, Russia, Germany, and Argentina.
Visit www.cxense.com for more information.
Investor Relations contact:
Jørgen Evjen, Chief Financial Officer
Mobile: +47 928 04 014
Tobias Arns, Head of Marketing and Communications
Mobile: +47 920 24 305