Star Media Group of Malaysia to use Cxense DMP and personalization software

Oslo, Norway – 25 September 2018 – Cxense ASA (OSE: CXENSE) today announced that Star Media Group Bhd (MYX: 6084), one of the largest media companies in Malaysia, has signed an agreement to use Cxense's Data Management Platform (DMP) with Intelligent Personalization.

Star Media Group holds a leading position in Malaysia as an integrated and innovative media company and has developed progressively from a single-product publisher to a multichannel media group with a strong presence in print, digital, radio, TV and events. Founded in 1971, it is the home of The Star, a member of the Asia News Network, and the country’s largest English-speaking newspaper which launched the nation’s first news website in 1995. The Star online averages about 100 million page views per month.

Star Media will use Cxense DMP and personalization solutions to increase advertising revenue by driving user engagement and audience selling across their web and mobile-based digital assets.


About Star Media Group
Star Media Group, is listed on the Kuala Lumpur Stock Exchange under ticker “MYX: 6084”. Over the years, the group has progressively grown from a single-product company into a multi-channel media group. With a presence in 7 entities – Print, Digital, Radio, TV, Out-of-Home, Events and Training, the group helps to shape society at large and is committed towards offering the best in integrated media solutions. The Group is expanding its footprint into the ASEAN market with LITV, Asia’s first comprehensive lifestyle television channel, and with the launch of ASEAN ePaper, a collaboration with Thailand, Indonesia, Philippines and China.

About Cxense:
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com

Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062