The leading media house in Malaysia signs agreement with Cxense

Oslo, Norway – 6 December 2016 – Cxense ASA (OSE: CXENSE) today announced that Media Prima Berhad has signed an agreement with Cxense for the use of its Data Management and Personalization Software.

Media Prima is Malaysia’s leading fully-integrated media company and one of the top 100 listed companies in the country by revenue. The group has a complete repertoire of media-related businesses including television, print, radio, out-of-home, as well as content and digital media.

Media Prima has licensed Cxense Insight, Cxense DMP and Cxense Content. The personalization offering will be used to increase user engagement on Media Prima’s digital sites and applications, to strengthen user loyalty and to build richer user profiles in order to improve editorial planning and increase digital revenue.

About Cxense:
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.

Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'

Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Email: jorgen.loeng@cxense.com
Mobile: +47 906 60 062