New survey of Swedish Internet bank customers: Simplicity and functionality - more important than price and security

New survey of Swedish Internet bank customers: Simplicity and functionality - more important than price and security Internet banks' customers rank simplicity (27%) and functionality (23%) above availability (16%), security (16%), speed (13%), and price (5%). Most list simplicity as their top priority. Theses results are based on a spring survey of 19,200 customers of Sweden's eight Internet banks. Cyber Com implemented the survey between 18 February and 4 March. Cyber Com will release a larger survey on the Swedish banks' internet- services for personal usage in May which will be based on these results. The survey also shows that 71% of the customers carry out their bank dealings in the home; 28% at work, and just 1% on public computers. Customers said that Internet-based account and payment services are the best and most important. And they claim that within pension and consultation services were least developed and least important. For more information: Björn Julin, manager, Cyber Com financial services +46 709 313 224 ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/04/09/20020409BIT00740/wkr0001.doc http://www.waymaker.net/bitonline/2002/04/09/20020409BIT00740/wkr0002.pdf