Cybercom reveals bias using a social experiment

Cybercom has developed True Colors, an app intended to demonstrate that external attributes influence how people perceive each other. Cybercom wanted to use a filmed social experiment to highlight the problem of unintentional bias and the importance of diversity in the IT industry.There are many different factors behind the low proportion of women in the IT sector. Cybercom wanted to use a filmed experiment to reveal that unintentional bias is one of these, and it developed an augmented reality (AR) app called True Colors for the test. “We strive to create a workplace for everyone at