Cyclyx and its members introduce 10 to 90®, a consumer engagement brand designed to divert more plastics from landfill

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PORTSMOUTH, New Hampshire, USA, March 28, 2022 – Cyclyx International, a consortium-based waste plastic innovation company, together with its members, is introducing its mission brand, 10 to 90®, and associated 10 to 90 Challenge. The 10 to 90 Challenge is a series of new takeback and engagement programs designed to divert more low-quality waste plastics away from landfill and into the Cyclyx system, where those waste plastics can be recycled with the ultimate goal to increase recycling rates of plastics from 10% to 90%. 

Cyclyx, in collaboration with its members, plans to bring to market a series of innovations that enable more recycling options for low quality waste plastics that currently do not get recycled. Internationally, only 10% of all plastics produced annually are recycled with the rest ending up in landfills, the environment or incinerators. Cyclyx is working to find ways to get this waste plastic out of the trash bins and into the Cyclyx system for Cyclyx and its members to recycle those low quality plastics in an effort to raise the recycling rates of plastic from 10% to 90%.

The 10 to 90® brand will introduce a set of takeback programs, education, rewards and engagement tools, sponsored by the Cyclyx consortium companies, designed to incent small changes of behavior at home in order to increase the amount of waste plastics diverted from landfills and into the Cyclyx supply chain. Those waste plastics can then be recycled to a range of products by consortium members.

This new approach has the ability to help greatly expand the range of plastic waste that society recycles, including materials not commonly accepted by traditional recyclers due to poor quality, contamination levels or the chemical complexity of the waste.

The brand’s associated 10 to 90 Challenge is a call to action for individuals within select geographic areas to help increase their local plastic recycling rate to upwards of 90% from the average of 10%. The Challenge will be rolled out in collaboration with municipalities, retail establishments, corporations and universities in an effort to help drive scalable, community-focused solutions that accelerate plastic recycling, locally in the short term with a goal to impact global recycling rates in the long term.

“The introduction of 10 to 90® is a significant strategic pillar for Cyclyx,” stated Joe Vaillancourt, CEO of Cyclyx. “We all can do more to responsibly manage waste plastics and boost plastic circularity. 10 to 90® is an effort to significantly increase the amount of plastics diverted from landfills and into our system, where we can then find new recycling options with Cyclyx. By engaging individuals, companies, communities, and other organizations in this mission, we can truly begin to address the plastic waste challenge and increase the plastic recycling rate from 10% to 90%.”


Melanie Burger
Director, Corporate Communications

About Cyclyx International, LLC.

Cyclyx International, LLC. (“Cyclyx”) is a post-use plastic feedstock management company working with industry participants to develop innovative recycling solutions for all types of post-use plastics. The company’s mission is to increase the recycling rate of plastics from 10% to 90% by using Cyclyx’s expertise in understanding the chemical composition of post-use plastic in collaboration with industry partners to create a new, innovative supply chain. Cyclyx was founded by Agilyx Corporation ("Agilyx"), a leader in advanced chemical recycling, together with ExxonMobil Chemical Company, one of the largest chemical companies in the world. Cyclyx has been formed to be a consortium-based entity and since its founding there have been a growing number of companies joining its membership. For more information, visit us at