DanAds and Dots.eco partner to advance Sustainability in Advertising
December 9, New York, USA - DanAds, the global leader in self-service advertising technology, is proud to announce its partnership with Dots.eco, an environmental impact-as-a-service platform that transforms billions of casual actions into real-life environmental impact.
This collaboration brings a new level of environmental consciousness to the advertising industry, enabling clients and advertisers to achieve measurable positive outcomes alongside their advertising goals.
DanAds’ collaboration with Tripadvisor has already delivered exceptional environmental results. Through Tripadvisor Ad Express, powered by DanAds’ self-service technology and Dots.eco’s sustainability framework, the platform has:
- Planted over 207,000 trees, which will absorb millions of pounds of CO₂ over their lifetimes as they grow.
- Removed 44,780 pounds of ocean-bound plastic, contributing to cleaner, healthier marine ecosystems.
- Protected nearly 160,000 square feet of wildlife habitat, safeguarding biodiversity for future generations.
These achievements highlight the power of integrating sustainability into advertising platforms at scale.
At the recent DanAds I Summit 24, DanAds’ took inspiration from the impact Tripadvisor has enacted, and brought innovation and environmental responsibility to our own event. DanAds brought to light key sustainability achievements like:
- Eco-driven sponsorships: All summit sponsors contributed to environmental efforts, exemplifying how events can contribute to sustainability goals.
- Measurable impact: Eco-rewards initiatives resulted in the protection of 14,060 square feet of wildlife habitat and 1.55 million square meters of marine ecosystems.
“We are incredibly grateful to have had Dots.eco as a key collaborator in our sustainability journey,” said Eoin McGregor, Head of Tripadvisor Ad Express. “The Dots.eco and DanAds teams have exemplified what it means to be true partners. Their unwavering commitment to restoration and their openness to align with our vision have been instrumental in driving meaningful, positive changes within the Tripadvisor media business.”
DanAds continues to prioritize sustainability as part of its core values by:
- Tree planting for every new client: DanAds will fund the planting of 1,000 trees for every new client platform launched.
- Eco-conscious events: All DanAds events will integrate environmental contributions to drive measurable impact alongside attendee engagement.
“Our partnership with Dots.eco is a bold step towards reshaping the advertising industry,” said Marie-Lou Penin, Head of Marketing at DanAds. “From platforms like Tripadvisor to event sponsorships, we’re proving that technology and sustainability can work hand in hand to build a better future.”
Daniel Madrid Spitz, Co-founder of Dots.eco, added: “Our mission is to empower businesses to create real, measurable change for the planet. Partnering with DanAds has demonstrated how aligning environmental responsibility with innovative technology can deliver incredible results. Together, we’re building an ecosystem for publishers where every action contributes to a greener future.”
To learn more about DanAds’ commitment to sustainability and how our partnership with Dots.eco is shaping the future of advertising, visit www.danads.com
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing at DanAds: marie-lou.penin@danads.com
About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku and TripAdvisor as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Philips and SoundCloud.
Learn more on www.danads.com
About Dots.eco
Dots.eco is an environmental impact-as-a-service platform that transforms millions of micro-casual actions into real-life environmental impact. They celebrate everyone who takes positive action for their companies, their lives, and the planet. This means end-users can plant trees while playing games, save as turtles when attending an event, or plant trees when redeeming their loyalty points (among endless others).
Dots.eco is a certified B-Corp organization as well as an official partner of the UN Decade for Ecosystem Restoration. Their golden rule is simple: for every interaction, there is a positive environmental reaction.
Learn more on https://dots.eco/
