DanAds recruits adtech veteran Maarten Vrijens as European Head of Sales

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DanAds appoints Maarten Vrijens as Head of Sales in Europe. The recruitment is part of DanAds’ rapid global expansion and securing the company’s leading European presence, as DanAds is unlocking a new space of self-serve advertising for businesses of all sizes.

DanAds, the Swedish-based leading provider of self-serve advertising technology, connecting ad space sellers (publishers) directly with advertisers of any size, today announces the recruitment of Maarten Vrijens as Head of Sales for the European market.

Maarten has over 20 years of experience from leading roles in the digital ads and media industry. He has previously served as COO and CEO of Adsolutions and held different sales roles at WebAds Europe.

Maarten will be based in the Netherlands, leveraging his strong European network within adtech. As Head of Sales in Europe, he will be responsible for developing the European self-serve advertising market, through the leading platform from DanAds which has been described as a ‘Shopify for publishers’, where advertisers of any size can buy ad space directly from publishers like Tripadvisor, Bloomberg Media, and Hearst Magazines (Cosmopolitan, GQ, Elle, Oprah).

“I am proud to represent DanAds in Europe and join such an experienced, ambitious and energetic team at a time of such rapid growth. DanAds offers a unique and future proof self-serve solution that is scalable, customizable and white-labelled to fit all types of publishers, which is truly opening new opportunities for businesses to be in control of their advertising ecosystem and growth” says Maarten Vrijens, Head of Sales Europe at DanAds.

“We are very excited about Maarten joining the team, with his unique experience of the adtech space and broad industry network. With Maarten onboard, we can keep a steady grip of our rapid expansion and accelerate our journey as market leaders in Europe” says Istvan Beres, CEO and co-founder of DanAds.

DanAds recently appointed Emilija Frew as VP of Growth and Kristina Schauman and Sophia Spala as new board members, alongside the former Swedish finance minister Anders Borg as the new chairman of the board. The company raised 45 MSEK to accelerate the European growth in January and was valued at approximately 375 million SEK post money.

About DanAds

DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. The company supplies a closed ecosystem in which all operations and data are controlled by the publisher. This empowers publishers to regain full control of their ad revenue and user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.

DanAds was founded in 2013 by CEO, Istvan Beres, and CPO and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world's leading traditional publishers such as Hearst Magazines and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more on www.DanAds.com.





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