National World announces partnership with DanAds to develop a self-serve advertising platform
National World, a leading commercial national and regional news publisher in the UK announces partnership with DanAds
The new platform promises simple and efficient ad buys for a wide range of advertisers
LONDON, UK - August 16, 2022 – National World today announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
“The way businesses buy advertising has changed. Advertisers are increasingly wanting more control over when and how they manage their marketing spend,” said Jade Power, Head of Digital Commercial. “Self-service provides this in a simple and efficient way. We want local businesses to be able to connect to their target customers in a trusted, quality environment, that will not only help them to advertise effectively, but strengthen their relationships with customers.
“DanAds knows self-service. With more than 10 years under its belt, DanAds has an expertise that we’re excited to partner with on our journey. By working with DanAds, we can give local businesses direct access to place their messages in trusted, premium news environments, with access to rich first-party audience targeting solutions and real time reporting.”
The platform will allow advertisers to place ads in front of National World’s audience of over 20 million unique monthly visitors. In addition, it will contribute to the company’s commitment to invest in sustainable and local publishing.
“Self-serve advertising is particularly strategic for news brands with national, regional and local content like National World,” DanAds co-founder Peo Persson explained, “The platform will offer greater flexibility and ease-of-use to local businesses, who may not always have the resources of an advertising team. This better connects National World’s readers with the local businesses they interact with every day.”
National World and DanAds expect to launch the new platform by the end of this calendar year. Interested advertisers can learn more about National World athttps://www.connect-local.co.uk. For more information on self-serve advertising options, visit danads.com.
About National World
National World is a leading commercial national and regional news publisher in the UK, with a portfolio of national, regional and local titles, including influential and iconic brands such as The Scotsman, The Yorkshire Post, National World and the News Letter alongside 10 City world websites covering all key cities in England and Scotland.
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About DanAds
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.
DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, and Warsaw, DanAds serves clients of all sizes on a global scale, including some of the world's leading traditional publishers such as the Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more onwww.DanAds.com.
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