The Washington Post, Disney, and The Boston Globe convene in NYC for world’s first self-serve advertising summit
Rob Beeler, Mike Racic (President, Prebid), Piper Heitzler (Head of Growth EMEA, Amobee), Julia Belanger (General Manager Zeus Technology, The Washington Post) onstage at the Self-Serve Summit 2022. Photo by Sofia Negron.
NEW YORK CITY, NY. - October 11, 2022 – Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising.
The Self-Serve Summit, arranged and hosted by leading Swedish adtech provider DanAds, brought together leading voices in the publishing and advertising spheres to talk automation, privacy, first-party data, and Big Tech dominance in digital advertising revenue.
Julia Belanger, General Manager of Zeus Technology (The Washington Post’s ad network), was one of the panelists at Thursday’s event.
“The opportunity to sit down face-to-face and dig into some of the opportunities and challenges around publisher ad revenues has been long overdue. As the last two years have shown, consumers and businesses increasingly want digital tools that prioritise flexibility, transparency and reduced manual work. With Zeus, our mission is focused on enabling efficient, transparent connections between local media and advertisers in service of readers. Self service enables that mission.”
Also in attendance were senior leaders from Disney, DISH Media, and The Boston Globe. Lisen Zethraeus, Chief Marketing Officer at DanAds, reflects on the event:
“DanAds has been building self-serve solutions for the past eight years, but this is the first time that we decided to put all the leading figures of our industry in a single room and really listen to what they’re saying. Bringing about meaningful change in this industry is like turning a ship - it’s very slow. But we’re at that tipping point where the world’s leading brands are seeing the value of automation and first-party data solutions, and where they go the rest of the industry will follow suit. I think when we convene again next year we’ll be looking at a very different landscape, where self-serve is the rule rather than the exception.”
Download high-resolution press images from the event here.
Relaterade länkar
DanAds was founded in 2013 with a belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. DanAds (www.DanAds.com) is the leading global provider of scalable self-service infrastructure for publishers and brands that have a need for a more sophisticated self-service solution. DanAds’s industry-leading technology allows publishers and brands to increase their ad sales in a profitable manner, without losing control of their data. Customers include global players such as Bloomberg,Tripadvisor, SoundCloud, Expedia and Hearst.
Tags:
