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With the rise of CTV and its increasingly evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media. Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the “Upload” button into a “Create” experience that activates and delight potential advertisers who want to get their product on air.
Alex Perky-Stern, CEO of Waymark
Together, DanAds and Waymark provide publishers and advertisers with a complete solution to achieve their shared objectives. Brands can efficiently deploy affordable video ads to targeted streaming audiences on a large scale, eliminating the complexities and costs associated with traditional video ad creation.
Istvan Beres, Co-founder & CEO of DanAds
The partnership between DanAds and Waymark presents a valuable opportunity to deliver advanced and comprehensive support to local advertisers, addressing the growing demand for localized advertising across various industries, especially in CTV. This announcement introduces an innovative and robust option for prospective SMB advertisers to effortlessly purchase local ads, swiftly generate market-ready creative ad messages, and assess impact, all within a single platform.
Peo Persson, Co-founder & Head of Sales of DanAds
As self-serve technology continues to redefine the way we interact with businesses and serve, the Self-Serve Summit 2023 aims to highlight the immense potential of self-serve solutions in reshaping customer engagement.
Istvan Peres, Co-founder & CEO at DanAds
We are excited to bring together industry visionaries to discuss, share insights, and envision a future where self-serve plays a central role in enriching customer experiences.
Peo Persson, Co-Founder & VP Sales at DanAds
We are excited to embark on this transformative journey alongside Operative as we extend our partnership into the cloud. By integrating our innovative self-serve advertising platforms with Operative's cutting-edge AOS solution, we're amplifying flexibility and scalability for our valued clients. This collaboration represents a powerful fusion of technology and vision, ushering in a new era of efficiency and effectiveness in ad campaign management. Together, we're shaping the future of advertising.
Johan Liljelund, CTO at DanAds
At DanAds, our mission has always been to bring automation and efficiency to publishers, empowering them to navigate the evolving landscape of digital advertising. Collaborating with Operative on this cloud-based initiative is a natural progression of our shared commitment to interoperability and innovation. This partnership underscores our dedication to providing publishers with comprehensive solutions that seamlessly integrate product catalog, and sales workflow, ultimately streamlining their operations and driving growth.
Jeffrey Mayer, MD and Head of Product at DanAds US
DanAds is a great partner and we are excited to work together to bring publishers a modern cloud-based revenue solution. In order to truly achieve convergence, publishers need to unify their advertising operations, and streamline workflow. With DanAds, we bring the power of self-service, enabling easy accessibility combined with the benefits of the AOS platform to help them achieve that goal.
Ben Tatta, Chief Commercial Officer at Operative
We are thrilled to be recognized once again as one of the top providers in the digital marketing industry. This achievement is a testament to the hard work and dedication of our team, and we are honored to be included in such a prestigious list alongside other leading players in the field.
Istvan Beres, CEO of DanAds
We are thrilled to receive this prestigious award for our Audio Ad product. It's an honor to be recognized by industry experts for our innovation and contribution to the broadcast, media, and entertainment industry. Our team is committed to delivering self-serve and automated advertising platforms that connect advertisers with publishers through an automated system. We believe the Audio Ad product is a game-changer that offers a new level of efficiency, creativity, and quality in audio advertising.
Johan Liljelund, Managing Director US and CTO at DanAds
During our centennial year, NAB continues to recognize the products that are transforming how content is being created, connected and capitalized throughout the broadcast, media and entertainment industry. Congratulations to Danads for winning the 2023 NAB Show Product of the Year Award in recognition of their Audio Ad product, which has demonstrated its ability to help storytellers face the challenges of the present and future by revolutionizing a critical stage of the content lifecycle.
Eric Trabb, SVP and Chief Customer Success Officer at NAB
With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.
Jane Howard, Senior Vice President of Advertising at McClatchy
The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting, and we’re very excited to see how advertisers engage with these new game-changing features.
Peo Persson, Co-Founder and Executive Vice President of Sales at DanAds
The seamless integration between the DanAds self-serve system and Kochava Publisher’s Suite means that any publisher using DanAds for self-service enablement can now measure the outcomes from the media purchased. Driving performance marketing through premium publisher tools coupled with DanAds’ self-serve ad platform is a highly valuable asset for advertisers.
Jason Hicks, GM, Kochava’s Marketers Operating System (m/OS)
The partnership is designed to serve our publishers, selling digital and video inventory through their DanAds self-serve platform. With this new structure, advertisers can select the conversion pixel measurement option in the booking process and easily add it to their website to see reports, and measure ROI on the actions taken by users who visit the page after clicking on an ad.
Peo Persson, EVP Sales, DanAds
Self serve advertising is an evolutionary step in connecting advertisers to National World's trusted news brands. This is a prime example of both the future-facing path we're taking and our ongoing drive towards being truly customer-centric.
Mark Hollinshead, COO of National World
Our mission at Brand Metrics is to democratise advertising effectiveness, turning brand lift data into a metric that is available to as many advertisers as possible. We have worked closely with National World over the last four years, helping them offer brand lift data to smaller advertisers, who would never normally have access to such information. Now, we are excited to see our partnership grow still further to support the launch of National World’s new self-serve platform and thereby provide even more advertisers with evidence of their campaign’s effectiveness.
Sean Adams, Global Insights Director at Brand Metrics
Our Ad Manager platform allows advertisers to reach a larger, targeted audience and control all aspects of their advertising budget. With features like real-time campaign reporting, instant access to ad placements and brand-safe content alignment, it's a holistic approach to marketing that is perfect for new and existing customers.
Jane Howard, Senior VP of Advertising at McClatchy.
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