Brand new design publication to be launched at Milan Design Week 2012
Press release, April 16, 2012
[sneak peek now! See attached link below]
During this year’s design week in Milan, the entire spectrum of Danish design will be on display both physically and as a comprehensive publication. The Danish Design Centre is proud to present this rich and inspiring publication: ‘The Milan issue, volume 1 – Danish design 2012’.
The new generation of Danish designers and crafts people are exploring new creative territory. On one hand wild and ambitious in creating pioneering design and expressing themselves through spectacular and sculptural forms. On the other hand disciplined, grounded in the Danish design tradition in its respect for classic design values.
‘The Milan Issue, volume 1 - Danish Design 2012’, is a substantial, 120 pages publication including interviews and articles with Danish designers and companies exhibiting during the Milan design week 2012. The publication is adding perspective to the history of Danish design and highlights Danish creative potential in a broad perspective and provides a rich mix of articles and discussions.
Environmental and societal issues are creating need for change on a larger scale, and co-creative platforms are suggesting ambitious answers.
- The publication gives the reader an exclusive introduction to selected projects touching upon a number of values and bringing the reader through 5 inspiring chapters covering
- The Milan 2012 event
- Insights into why the Danes are so obsessed with chairs
- Dialogue
- The BIG picture
- Guide and map of all Danish exhibitors in Milan.
Please use the publication guide & map to find the location of the Danish exhibitors.
YOU CAN GET IT HERE
The publication will be distributed from the Danish Design Centre stand at the Temporary Museum - Superstudio Piu, Hall 20C, in Zona Tortona in Milan from 17th – 22nd April 2012, presented in an exciting installation produced by Danish design company ‘&tradition’ and designed by designgroup KIBISI.
The publication will also be available from all Danish exhibitors in Milan.
And if you can’t wait to get the publication and want to take a sneak peek already now - you can download it here: www.ddc.dk/milan2012
Press Preview: 16th April 2012 at 3pm – 6pm
Exhibition: 17th - 22nd April 2012 from 10am – 9pm
Further information:
Iben Højer Hansen, Press and Marketing, ihh@ddc.dk or +45 28114589.
Tina Midtgaard, Editor and curator, tmi@ddc.dk or +45 20950083
Produced by the Danish Design Centre and financed by the Danish Ministry of Culture.
About Danish Design Centre
The Danish Design Centre carries out a variety of activities such as workshops, inspiration and feedback meetings, courses, conferences and exhibitions. Through these activities the participating companies gain a deeper understanding of the potential of design as a tool for innovation. The Danish Design Centre also carries out an active international branding effort for Danish design focused on profiling contemporary Danish design and Danish design competences.
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