The Danish design exhibition MINDCRAFT15 has received a Milano Design Award ‘Special Mention’
The Danish Arts Foundation’s design exhibition MINDCRAFT15 has received a Milano Design Award ‘Special Mention’. The award is handed out every year in connection with Milan Design Week. MINDCRAFT15 was awarded a ‘Special Mention’ for its combination of outstanding works and spectacular exhibition architecture.
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The jury’s motivation for the Special Mention highlighted "the extraordinary visual impact generated from an essential but courageous project that creates a dialogue in harmony with the unique and suggestive context. The project also effectively underlines the delicate relationship between craft and industry."
Exquisite works by leading Danish designers and craftspeople
Every year, MINDCRAFT presents a new selection of the finest Danish craft and design during the Milan design week. This year’s exhibition was curated by the Danish-Italian design duo GamFratesi. The exhibition featured fourteen new works by some of Denmark’s leading designers and craftspeople: Benandsebastian, Louise Campbell, Rosa Tolnov Clausen, Claydies, Edvard-Steenfatt, Halstrøm-Odgaard, Ole Jensen, Jørgensen-Depping, Akiko Kuwahata, Cecilie Manz, Eske Rex, Tora Urup, Henrik Vibskov and Jakob Wagner. The exhibition was presented on 14-19 April 2015 in Chiostro Minore di San Simpliciano.
Mirror floor in an evocative setting
This year, MINDCRAFT was presented in the unique historical setting of Chiostro Minore di San Simpliciano. The central feature of the exhibition architecture was a 500-square-metre mirror floor that reflected both the contemporary Danish design and the historical setting of the old cloister. The exhibition generated significant interest during the design week and was very well received by the people of Milan, who appreciated the mix of tradition and renewal achieved by the exhibition. The exhibition architecture was designed by GamFratesi.
About the Milan Design Week
The Milan Design Week attracts visitors from all over the globe. It originally emerged as an offshoot from Milan’s furniture fair, Salone Internazionale del Mobile, and every year, the design week attracts more than 300,000 visitors.
The design week has gradually spread to every part of Milan. For one week a year, design exhibitions and events take over the streets of Milan, and entire neighbourhoods become exhibition platforms for new design. In addition to the actual trade show, which is located in Rho just outside Milan, visitors will find exciting presentations in the design districts of Tortona, San Gregorio Docet, Ventura Lambrate and Brera.
Photos from MINDCRAFT15 can be downloaded here
http://mindcraftexhibition.com/press/
Press inquiries and additional information
Please contact Kristian Kastoft, consultant at the Danish Agency for Culture, +45 3374 5541, krk@kulturstyrelsen.dk
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Milano Design Award
See more at http://www.designweekfestival.com/milano-design-award/
MINDCRAFT in brief
The MINDCRAFT exhibitions belong to the Danish Arts Foundation’s Committee for Crafts and Design Project Funding and are organized by the Danish Agency for Culture.
MINDCRAFT is an internationally recognized and award-winning exhibition concept with varying participants and external curators that presents the best of Danish craft and design. With the purpose of profiling and branding Danish craft and design, the event is aimed at national and international opinion leaders, the press, manufacturers and other professionals within the field of craft and design and seeks to help the participating craftspeople and designers establish new market and press contacts.
