CESAR SCHEME NEVER MORE RELEVANT SAYS DATATAG AFTER RELEASE OF THE NATIONAL RURAL CRIME NETWORK REPORT

With the release of NRCN Rural Crime Report Datatag ID Ltd is urging farmers and owners of ATV, quad bikes and utility vehicles to register their machines with the CESAR Scheme and benefit from the level of theft deterrent it has proven to provide.

The CESAR Scheme, the official security marking scheme of the CEA and AEA (the Agricultural Engineers Association), uses both covert and overt high tech security marking from industry specialists Datatag to provide each machine with a unique ‘fingerprint’ which cannot be easily removed by criminal gangs.  This has not only proven to provide a considerable theft deterrent but also a valuable tool in recovery should a machine be taken.

Since launched in 2007 the CESAR Scheme has marked over 200,000 new machines in the UK and Police figures report a dramatic fall in theft of plant marked with its technologies.  Fitting Datatag technologies will not only help save costs in delays and inconvenience, which the report highlights often far outweighs the cost of stolen machinery, but with savings on annual insurance premiums CESAR is often cost neutral in the first year.

Kevin Howells, Managing Director of Datatag said ‘The success of the MASTER Scheme in protecting larger plant and machinery has been translated into our CESAR Compact System for fitting post sale to ATVs and quads.  This has already been taken up by Suzuki who offer CESAR free as standard to all their ATVs and John Deere who offer as an option on their GATOR model.’ He went on ‘We’ve worked hard to spread the message and in the Thames Valley where the Police Force there are very proactive we’ve seen an even greater reduction in rural crime.’