DAVID LLOYD LEISURE AND UNIVERSAL MUSIC JOIN FORCES TO LAUNCH THE DAVID LLOYD PLAYLIST APP
David Lloyd Leisure has teamed up with Universal Music UK to launch the David Lloyd Playlist, an exclusive music app aimed at boosting performance during exercise.
Created in conjunction with a leading sports psychologist, the app has been developed by experts at Europe’s premier health, sport and leisure group and the UK’s leading music company in the first joint initiative of its kind.
The David Lloyd Playlist, which is simple to use and compatible with iPhone, iPod touch and Android devices, enhances workout efficiency and enjoyment by matching a track’s beat with workout pace. The tracks were carefully selected using sports psychology research which shows that synchronising music and exercise rhythm leads to enhanced performance.
The app gives both David Lloyd Leisure members and non-members access to thousands of Universal Music artists, with fully customised playlists updated weekly to keep fitness routines fresh and users continually motivated.
Ideal for anyone, from beginners to those who exercise regularly, as well as music enthusiasts, the David Lloyd Playlist features specially curated tracks for activities including jogging/running; rowing; cross-training; cycling; strength training; stretching, outdoor running; and family exercise.
Other features include storing playlists offline to listen to anytime and anywhere; creating personal playlists of favourite songs; automatic volume adjustment; and the latest news on fitness and nutrition from David Lloyd Leisure’s experts.
Scott Lloyd, Chief Executive of David Lloyd Leisure with 81 clubs in the UK and 10 across Europe, said: “We are delighted to announce the launch of this exclusive app in a joint collaboration with Universal Music, the market leader in its field.
“David Lloyd Leisure constantly seeks new and innovative ways to help people achieve their health and fitness goals, and the David Lloyd Playlist is a fantastic, simple-to-use tool that harnesses scientific research to enable members and non-members to reach a new level of fitness while listening to Universal Music’s rich array of artists.”
Brian Rose, Managing Director of Universal Music UK’s Commercial Division, commented: “Our partnership with the leading health and fitness experts at David Lloyd Leisure has been key to developing this sophisticated music and fitness app.
“We have carefully selected playlists to match the rhythm of a wide range of exercise routines and they will be updated weekly, so that there’s always something new. It is really great to know that our artists’ tracks will not only be giving obvious enjoyment, but that they will be helping people of all fitness abilities get the very most out of exercise.”
The David Lloyd Playlist App is free to download from www.davidlloydplaylist.com, with a 28-day free trial available to all new subscribers.
ENDS
Note to editors: For further information about this press release, contact the David Lloyd Leisure press office on 01707 289833 or email press@davidlloyd.co.uk .
About David Lloyd Leisure Group
The David Lloyd Leisure Group operates 81 clubs in the UK and a further 10 clubs across Europe, comprising David Lloyd Clubs , Harbour Clubs and Next Generation, plus the new high street concept, David Lloyd Studio, in Islington, Putney and Winchester. It has over 440,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals.
Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 14,000 learn to play tennis. Its racquets facilities are unparalleled with 700 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.
About Universal Music UK
Universal Music UK is a division of Universal Music Group, the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.
Universal Music Group's labels include A&M Records, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. Universal Music Group is a fully owned subsidiary of Vivendi.
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