DAVID LLOYD LEISURE LAUNCHES HIGH-INTENSITY GRIT TRAINING
David Lloyd Leisure, Europe’s premier health, sports and leisure group, is launching LES MILLS GRIT™, a fitness series consisting of three high-intensity interval classes; LES MILLS GRIT™CARDIO, LES MILLS GRIT™STRENGTH and LES MILLS GRIT™PLYO, giving members a 30 minute class which will help to improve strength, stamina and overall fitness.
The GRIT series has been designed to target specific areas and particular benefits that people are looking to work on and achieve, whether it’s to help lose weight, tone up or build muscle. Each class is scientifically backed from Penn State University in the US, and is proven to deliver the best results for users:
- LES MILLS GRIT™CARDIO involves 30 minutes of extreme fat burn, which includes an afterburn that lasts hours after the class is finished. The class burns approximately 600 calories per 30 minute session.
- LES MILLS GRIT™STRENGTH focuses on muscle training, working all major muscles groups to leave participants lean and toned. The class burns approximately 400 calories per 30 minute session.
- LES MILLS GRIT™PLYO is based on the principles of plyometrics, and helps to build a powerful, athletic body. The class burns approximately 500 calories per 30 minute session.
Regardless of whether it’s a small group or larger team, each of the three workouts is designed to be fast-paced and full of energy. Both instructors and participants motivate each other, pushing each to their limit during the classes. The high-energy group dynamic encourages people to come back for more, and long-term results become possible.
Dave Kyle, Head Trainer at LES MILLS™, said: "LES MILLS GRIT™SERIES is the ultimate programme! Unlike other HIIT workouts, GRIT is taught by highly skilled coaches, backed by strong, scientific research and set to explosive music. Each workout is updated every three months to keep the moves fresh, and the results coming.
GRIT™ really stands out from other HIIT offerings because of its group training quality. The nature of small group training creates a connection between class-goers and coaches, by harnessing the power of the group! Participants feel part of a team, like in sports training, and receive one-on-one attention from their coach, pushing them to their limit to get the results they want. We hope that everybody gets their GRIT™ face on and tries out a class; we guarantee they will love it."
Michelle Dand, Group Programming and Fitness Development Manager at David Lloyd Leisure, said: “We are always looking for new exciting and innovative classes for our members and I am delighted to launch the LES MILLS GRIT™ series.
“It’s great for all of our members, whether they are looking to tone up, get in better shape or improve specific parts of their bodies. It’s also convenient for those who are strapped for time and want to get as much as possible out of a workout, in minimal time.”
LES MILLS GRIT™ is available now at David Lloyd Leisure clubs across the country, with further roll out taking place throughout the year. For more information on class locations please visit the website www.davidlloyd.co.uk/grit.
ENDS
Note to editors: For further information about this press release or to try out GRIT at one of the selected launch David Lloyd clubs, contact the David Lloyd Leisure press office on 01707 289833/4 or email press@davidlloyd.co.uk.
About Les Mills International
Les Mills International Limited is the creator of 18 global group fitness and team training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series (30-minute high intensity interval training). Millions of participants every week build their fitness in a LES MILLS™ class, held across 100 countries in more than 16,000 licensed clubs around the world. Independent research shows that those attending LES MILLS™ classes come to their club at least two times more each week than others and 94% are likely to refer a friend.
About David Lloyd Leisure
The David Lloyd Leisure Group operates 81 clubs in the UK and a further 10 clubs across Europe, comprising David Lloyd Clubs , Harbour Clubs and Next Generation, plus the new high street concept, David Lloyd Studio. It has approximately 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals. Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoors) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 12,500 learn to play tennis. Its racquets facilities are unparalleled with 800 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.
