DAYDREAM FIRST WITH ‘HAPPY TREE FRIENDS’ GAME

Months of great success with offering ‘Happy Tree Friends’ for the mobile handset has lead Scandinavian Daydream to introduce the first ever mobile Java game based on the very popular cult characters. The game named SpinFun is an in-house creation and is launched across Europe by Daydream exclusively.

Stockholm, May 10 2005 – Scandinavian Daydream has launched the first in a series of mobile Java games based on the ever popular characters of the ‘Happy Tree Friends’. For months, Daydream has offered a variety of mobile content with the ‘Happy Tree Friends’ including wallpaper, screensavers, ring tones and video clips, and the launch of Java games comes as an exciting extension of a widespread success. The game named SpinFun is the first mobile Java game ever to be launched around the ‘Happy Tree Friends’. With SpinFun the player is brought into the picturesque world of the ‘Happy Tree Friends’ with a mission of creating chaos in line with the very destructive behaviour of the small creatures. “This way, the game stands out clearly from the majority of mobile games and shows promise of brisk sales”, states CEO in Daydream Mads V. Jørgensen. US-based Mondo Media, originator of the ‘Happy Tree Friends’ concept, has monitored the creation of the game and is very excited about the outcome as well as the opportunities brought with it. As main creator of the game Daydream has been assigned European exclusivity. ‘Happy Tree Friends’ is already a huge success and attracts 15 million online shows per month according to Mondo Media. In Europe the popularity is boosted by airtime on channels like RTL and MTV. Daydream has launched ‘Happy Tree Friends’ content with a long list of mobile players, most of them now upgrading with the SpinFun game. References include operators like TDC and 3 in Denmark. Proximus in Belgium, and O2, Talkline and T-mobile in Germany, as well as portals like Inpoc, Handy, Jamba, Monstermob and Mobile Solutions. Leading Danish operator TDC was among the first to launch SpinFun and reports a very well reception in their mobile community. “The game perfectly reflects the fun sarcasm of the ‘Happy Tree Friends’ concept, and creates great value to the overall ‘Happy Tree Friends’ content package”, states Søren Ole Christensen, Content Manager, in TDC. The pan-European portal Jamba shares the view and Key Account Manager Content Thorsten Weisner continues: “a game like SpinFun holds the proper standard to retain the users and build a successful gaming business”. For more information, please contact CEO, Mads Jørgensen on tel. +45 29492800 or email: mads.jorgensen@daydream.se