DAYDREAM FIRST WITH ‘JOE CARTOON™’ TO MOBILE HANDSETS

Characters like Superfly, Gerbil, Frogbender etc. will soon be available to mobile handsets in Europe. Daydream has signed an exclusive agreement with JoeCartoon.com regarding all characters available under the brand Joe Cartoon™. Distribution will start through Daydream channels within short. Joe Cartoon™ cult characters have been a huge success over the internet for several years, and will now also be available to mobile handsets.

Scandinavian Daydream will within short launch the ever popular characters under the brand Joe Cartoon™. Cult characters like Superfly, Gerbil, Frogbender will soon be available to mobile handsets. The characters will be available as a variety of mobile content such as video clips for download, streaming, wallpapers, screensavers, truetones and video ringtones. Joe Cartoon™ characters had alone in 1999, 90 million downloads over the internet. Since 1999 until today over 360 million downloads has been made. Distribution of Joe Cartoon™ through the mobile channel will start within short. ”We are very happy to work with JoeCartoon.com, and to be the exclusive distributor of Joe Cartoon™ characters in Europe over the mobile channel”, says CEO of Daydream, Mads V. Jørgensen. Jørgensen continues, “the popularity of the characters speaks for itself, just look at the numbers of downloads made over the internet, and with mobile video being the coming item to download to a mobile handset, we expect significant revenue from our channels”. “We are very excited to be working with Daydream and look forward to see how the JoeCartoon.com content is received in the wireless market! We feel like it is a perfect medium to show case Joe’s work”, says Mike Tuinstra, CEO of JoeCartoon.com. For more information, please contact CEO, Mads Jørgensen on tel. +45 2949 2800 or email: mads.jorgensen@daydream.se