DecideAct closes contract with first customer in France.

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DecideAct has today signed a contract with the first customer in the French market, Xenocs SAS, a leading nano technology company with presence in more than 30 countries, and in all continents.

DecideAct A/S [ACT]

Company Announcement No. 10-2021:

About DecideAct A/S [ACT]

We are pleased to announce that DecideAct now enters the French market and has signed the first French company and are welcoming Xenocs SAS on board as a DecideAct customer.

Xenocs will be using the DecideAct Strategy Execution Management cloud-solution to create transparency with all layers of the organization from board to front line employees, align group business strategy with local business unit strategies in an international environment, and measure strategic business performance to decide adaption with full confidence. Last but not least, the tool shall help all employees with delivering on strategic priorities.

CEO and Co-founder of Xenocs SAS, Peter Høghøj states: “In a context of growth and development of our company, we see DecideAct as a powerful means of securing efficient strategy, visibility, execution and success!”

Xenocs was established in 2000 and developed aspheric multilayer coated x-ray optic and the GeniX, a combination of micro-focus source and x-ray optics. Xenocs delivered its first x-ray scattering equipment in 2008, setting new standards for the possibilities using SAXS in the laboratory. Xenocs helps customers in their research, development and production of advanced materials by providing them with products and services for characterization at the nanoscale.

Working closely with both academic and corporate customers, Xenocs has continuously focused on providing value through performance and ease of use, while also creating a global sales and service organization. The company has more than 100 customers and installed instruments, and among Xenocs’ customers are top tier universities, research organizations and multinationals around the globe.

Head of Business Development of DecideAct in France, Mathieu Psalmon states: “We are looking forward to supporting Xenocs with their strategy implementation as our first customer in the French market. The contract with Xenocs is an important step for us, as we are entering both a new market and a new industry—the latter especially because we have good experience in transferring our knowledge from an industry to other markets.”

Mathieu Psalmon adds: “This is a very interesting business case for DecideAct, as it will enable us to demonstrate how we can secure a growth strategy execution and manage and monitor business case investments.”


This press release constitutes inside information that DecideAct A/S is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was sent for publication, through the agency of the contact persons set out below, at the time stated by the Company’s news distributor, Cision, at the publication of this press release.

Contact Information

The Company

CEO, Flemming Videriksen

+ 45 78756550


DecideAct A/S

Østre Kajgade 3, 3730 Nexø, Denmark

Certified Advisor

Keswick Global AG

+ 43 1 740 408045


DecideAct is a dedicated provider of solutions that move manual implementation and follow-up of strategy to a cloud-based Strategy Execution Management solution. By rethinking the way strategy is implemented, DecideAct has created a groundbreaking tool that can help companies and organizations achieve their strategic goals. “DecideAct’s vision is to modernize strategic leadership through technology.”