DecideAct signs first contract in the Danish insurance industry.

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A new 3-year contract with Bornholms Brand (Bornholms Brandforsikring A/S) is DecideAct’s first in the insurance industry. The experience that DecideAct will gain within this field has potential to pave the way for other contracts with insurance companies in Denmark and globally.

DecideAct A/S [ACT]

Company Announcement No. 4-2021:


DecideAct has today entered into a three-year contract with its first insurance company in Denmark: Bornholms Brand. The insurance industry is a significant and highly competitive one, with many substantial investments and undergoing great change which increases the need for excellence in strategy management.

CEO and co-founder of DecideAct, Flemming Videriksen states: “The experience from this new field can be used directly to target customers within this industry. It improves our opportunities for faster scaling of new markets in this sector. Therefore, it's a big step we're taking now."

CEO of Bornholms Brand, Morten Holten states: “DecideAct's solution is to support our strategy and action plan in the daily business and ensure ownership at all stages of the continued development of our company. In the insurance industry, there is a lot of focus on operations and on helping the next customer well on their way, and we can easily lose focus on ensuring that we remain relevant and do the right things in the years to come.”

He continues: “Earlier, in larger organizations I have been working with other systems which I experienced suffocated motivation and made the process stall. DecideAct is a platform that is easy and very intuitive to use. When you, like me, are better at getting ideas than at getting them executed, it is a great help to have a tool that can make it all stick with our goals and ensure the anchoring in the entire organization.”

Bornholms Brand has 38 employees, six of whom are part of the management. Since its foundation in 1855, the insurance company has undergone a rapid development. Today, the company insures more than 16,000 customers on the island of Bornholm and has a market share of more than half of the island's households.

With today’s contract signing, the Company has closed a total of 8 new contracts in the last 5 weeks, including Lyngby Taarbæk Forsyning (Company Announcement no. 3-2021) putting it well on the way to achieving its goals for 2021.


This press release constitutes inside information that DecideAct A/S is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was sent for publication, through the agency of the contact persons set out below, at the time stated by the Company’s news distributor, Cision, at the publication of this press release.

About DecideAct A/S [ACT]

DecideAct is a dedicated provider of SaaS software and solutions that move manual implementation and follow-up of strategy to a cloud-based Strategy Execution Management platform. By rethinking the way strategy is implemented, DecideAct has created a groundbreaking tool that can help companies and organizations achieve their strategic goals. DecideAct’s vision is to modernize strategic leadership through technology.