Are you ready to take the McIntosh Pie Challenge? Get stuck in...

Press Release 16th September 2010 Are you ready to take the McIntosh Pie Challenge? Get stuck in... McIntosh research has revealed that 7/10* people prefer McIntosh Pies to the leading Scottish brand* which is why they have decided to take the ‘McIntosh Pie Challenge’ on tour around Scotland, hitting Asda, 1 Monument Drive, Robroyston on Sunday 26 September 2010. Ian Clarke, Sales Director at McIntosh, said: “We’ve spent years perfecting our delicious range of pies and just like our ready meals, they represent great tasting, hearty Scottish food. Earlier this year we asked 340 random members of the public to blind taste our pies against the leading Scottish brand and 73% preferred ours over the brand leader. “Our McIntosh Pie Challenge is all about asking the Scottish public to find this out for themselves and we’re really looking forward to visiting Robroyston to find out what people think.” Anyone who is interested in taking the McIntosh Pie Challenge should visit Asda, 1 Monument Drive, Robroyston between the times of 10.30-2.30pm. To find out more visit www.mcintoshfoods.com McIntosh was founded in Dyce, Aberdeen and has become well-known for creating a range of wholesome, Scottish convenient foods. For years its range has offered the home-made taste Scots have loved for generations whilst also satisfying the convenience cravings’ of todays’ busy shopper. McIntosh is part of Strathmore Foods, a family run company established in 1973. Strathmore Foods is proud to be Scotland’s leading producer of traditional, quality meals. The company’s commitment to developing its range of products can be seen through the up and coming launch of some exciting new additions to the McIntosh range, including a Chicken Tikka and Rice Ready Meal which has been inspired by Scotland’s love of Chicken Tikka! *Source: ‘Pie Benchmark Research’, May 2010, Total Sample size 340 with 249 (73%) indicating a preference towards McIntosh pies over the Scottish Brand Leader. ENDS Notes to editors Full list of venues: Day Date Timings Store Store Name Address 1 Address 2 Postcode Thursday 23/09/2010 10.30-2.30pm Asda Govan 500 Helen Street Glasgow G51 3HR 3.30-6.30pm Tesco Silverburn Barhead Road Glasgow G53 6QR Friday 24/09/2010 10.30-2.30pm Asda Parkhead Forge 1300 Duke Street Glasgow G31 4EB 3.30-6.30pm Tesco Shettleston Annick Street Glasgow G32 6UB Saturday 25/09/2010 10.30-2.30pm Asda Toryglen 555 Prospect Hill Road Glasgow G42 0AE 3.30-6.30pm Tesco Rutherglen Dalmarnock Road Glasgow G73 1NY Sunday 26/09/2010 10.30-2.30pm Asda Robroyston 1 Monument Drive Glasgow G33 1AD 3.30-6.30pm Tesco St. Rollox Cobden Road Glasgow G21 1YL This information and further details from Jane Maher at Denvir. T: 01786 448 160 / 07789 225 171 E: jane@denvirmarketing.com