Are you ready to take the McIntosh Pie Challenge? Get stuck in...

Press Release 8th September 2010 Are you ready to take the McIntosh Pie Challenge? Get stuck in... McIntosh research has revealed that 7/10* people prefer McIntosh Pies to the leading Scottish brand* which is why they have decided to take the ‘McIntosh Pie Challenge’ on tour around Scotland, hitting Tesco, Crieff Road and Asda, 89 Dunkeld Road, Perth on Sunday 19 September 2010. Ian Clarke, Sales Director at McIntosh, said: “We’ve spent years perfecting our delicious range of pies and just like our ready meals, they represent great tasting, hearty Scottish food. Earlier this year we asked 340 random members of the public to blind taste our pies against the leading Scottish brand and 73% preferred ours over the brand leader. “Our McIntosh Pie Challenge is all about asking the Scottish public to find this out for themselves and we’re really looking forward to visiting Perth to find out what people think.” Anyone who is interested in taking the McIntosh Pie Challenge should visit Tesco, Crieff Road, Perth between the times of 10.30-2.30pm and Asda, 89 Dunkeld Road, Perth between the times of 3.30-6.30pm. To find out more visit www.mcintoshfoods.com McIntosh was founded in Dyce, Aberdeen and has become well-known for creating a range of wholesome, Scottish convenient foods. For years its range has offered the home-made taste Scots have loved for generations whilst also satisfying the convenience cravings’ of todays’ busy shopper. McIntosh is part of Strathmore Foods, a family run company established in 1973. Strathmore Foods is proud to be Scotland’s leading producer of traditional, quality meals. The company’s commitment to developing its range of products can be seen through the up and coming launch of some exciting new additions to the McIntosh range, including a Chicken Tikka and Rice Ready Meal which has been inspired by Scotland’s love of Chicken Tikka! *Source: ‘Pie Benchmark Research’, May 2010, Total Sample size 340 with 249 (73%) indicating a preference towards McIntosh pies over the Scottish Brand Leader. ENDS Notes to editors Full list of venues: Store Location Day Date Times Store Address 1 Address 2 Stirling Thursday 16/09/2010 10.30-2.30pm Tesco Wallace Street Stirling Grangemouth 3.30-6.30pm Asda Dock Road Grangemouth Alloa Friday 17/09/2010 10.30-2.30pm Tesco Oldbrig Road Alloa Alloa 3.30-6.30pm Asda Whins Road Alloa Falkirk Saturday 18/09/2010 10.30-2.30pm Tesco Grahamston Retail Park Falkirk Falkirk 3.30-6.30pm Tesco Redding Road Falkirk Perth Sunday 19/09/2010 10.30-2.30pm Tesco Crieff Road Perth Perth 3.30-6.30pm Asda 89 Dunkeld Road Perth This information and further details from Jane Maher at Denvir. T: 01786 448 160 / 07789 225 171 E: jane@denvirmarketing.com