Are you ready to take the McIntosh Pie Challenge? Get Stuck In...
McIntosh research has revealed that 7/10* people prefer McIntosh Pies to the leading Scottish brand* which is why they have decided to take the ‘McIntosh Pie Challenge’ on tour around Scotland, hitting Aberdeen Tesco and Asda stores on Saturday 9th and Sunday 10th October 2010. Ian Clarke, Sales Director at McIntosh, said: “We’ve spent years perfecting our delicious range of pies and just like our ready meals they represent great tasting, hearty Scottish food. Earlier this year we asked 340 random members of the public to blind taste our pies against the leading Scottish brand and 73% preferred ours over the brand leader. “Our McIntosh Pie Challenge is all about asking the Scottish public to find this out for themselves and we’re really looking forward to visiting Aberdeen to find out what people think.” To find out more visit www.mcintoshfoods.com McIntosh was founded in Dyce, Aberdeen and has become well-known for creating a range of wholesome, Scottish convenient foods. For years its range has offered the home-made taste Scots have loved for generations whilst also satisfying the convenience cravings of today’s busy shopper. As part of Strathmore Foods, the McIntosh team is based in Forfar, Angus, where they work in accordance with Scottish recipes to perfect its wholesome range of ready meals, pies and mash. With accreditation from the British Retail Consortium (BRC), it maintains a tradition of producing quality foods that offer Scottish flavours which stand the test of time. As new influences such as Indian and Italian cuisine become popular, the McIntosh experts have now developed some mouth-watering new choices such as our Chicken Tikka Curry Ready Meal and Macaroni Pies to add to the Scottish Mealtime Menu. *Source: ‘Pie Benchmark Research’, May 2010, Total Sample size 340 with 249 (73%) indicating a preference towards McIntosh pies over the Scottish Brand Leader ENDS Notes to editors Full list of venues: - Tesco Aberdeen Westhill, Endeavour Drive, AB32 6UF. Saturday 9th October, 10.30am – 2.30pm. - Tesco Aberdeen Extra, Laurel Drive, AB22 8HB. Sunday 10th October, 10.30am – 2.30pm. - Asda Bridge of Dee, Garthdee Road, AB10 7QA. Saturday 9th October, 3.30pm – 6.30pm. - Asda Beach, Boulevard Retail Park, AB24 5EZ. Sunday 10th October, 3.30pm – 6.30pm. This information and further details from Jane Maher at Denvir. T: 01786 448 160 / 07789 225 171 E: jane@denvirmarketing.com
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