Are you ready to take the McIntosh Pie Challenge?....Get stuck in...

Press Release 25th September 2010 Are you ready to take the McIntosh Pie Challenge? Get stuck in... McIntosh research has revealed that 7/10* people prefer McIntosh Pies to the leading Scottish brand* which is why they have decided to take the ‘McIntosh Pie Challenge’ on tour around Scotland, hitting Tesco, Blackburn Road, Bathgate on Thursday 30th September 2010. Ian Clarke, Sales Director at McIntosh, said: “We’ve spent years perfecting our delicious range of pies and just like our ready meals they represent great tasting, hearty Scottish food. Earlier this year we asked 340 random members of the public to blind taste our pies against the leading Scottish brand and 73% preferred ours over the brand leader. “Our McIntosh Pie Challenge is all about asking the Scottish public to find this out for themselves and we’re really looking forward to visiting Bathgate to find out what people think.” Anyone who is interested in taking the McIntosh Pie Challenge should visit Tesco Bathgate between the times of 10.30-2.30pm. To find out more visit www.mcintoshfoods.com McIntosh was founded in Dyce, Aberdeen and has become well-known for creating a range of wholesome, Scottish convenient foods. For years its range has offered the home-made taste Scots have loved for generations whilst also satisfying the convenience cravings’ of todays’ busy shopper. As part of Strathmore Foods, the McIntosh team is based in Forfar, Angus, where they work in accordance with Scottish recipes to perfect its wholesome range of ready meals, pies and mash. With accreditation from the British Retail Consortium (BRC), it maintains a tradition of producing quality foods that offer Scottish flavours which stand the test of time. As new influences such as Indian and Italian cuisine become popular, the McIntosh experts have now developed some mouth-watering new choices such as our Chicken Tikka Curry Ready Meal and Macaroni Pies to add to the Scottish Mealtime Menu. *Source: ‘Pie Benchmark Research’, May 2010, Total Sample size 340 with 249 (73%) indicating a preference towards McIntosh pies over the Scottish Brand Leader ENDS Notes to editors Full list of venues: Day Date Time Store Location Address 1 Address 2 Postcode Thursday 30/09/2010 10.30-2.30pm Tesco Bathgate Blackburn Road Bathgate EH48 2ES 3.30-6.30pm Asda Livingston Almondale Centre Livingston EH54 6NB Friday 01/10/2010 10.30-2.30pm Asda Leith 2 Sandpiper Drive Edinburgh EH6 6QL 3.30-6.30pm Tesco Edinburgh Broughton Road Edinburgh EH7 4EW Saturday 02/10/2010 10.30-2.30pm Asda Chesser 3 Newmarket Road Edinburgh EH14 1RJ 3.30-6.30pm Tesco Colinton Colinton Mains Dr Edinburgh EH13 9AH Sunday 03/10/2010 10.30-2.30pm Tesco South Queensferry Ferry Muir Edinburgh EH30 9QZ 3.30-6.30pm Asda Dalgety Bay Fulmer Way Dalgety Bay KY11 9JX This information and further details from Jane Maher at Denvir. T: 01786 448 160 / 07789 225 171