Fife man masterminds new coffee-flavoured beer
Kirkcaldy man and co-founder of VC2 Brands, Carlo Valente, has masterminded a unique and exciting new premium coffee flavoured beer – Double Espresso Premio Caffè Birra – the latest product launch from the company’s fast-growing brewery division, TSA Brewing Co. This stunning beer is brewed with double-strength coffee bean flavours, delivering the glorious aroma and rewarding taste of coffee while light hopping helps to balance and complement the smooth, silky character. Carlo said: “We recognised the need to introduce something new, exciting and unique to the market and we feel that we have accomplished this with Double Espresso. The continental name was created to maximise the growing demand for beer with a difference throughout Europe and Australia. “The beer won a national listing in the prestigious JD Wetherspoons annual beer festival during October and November, where it proved immensely popular. One Festival-goer said: ‘The taste of the coffee is smoothly blended into the roasted malts to give a very tasty well rounded beer. I think that this beer is the best of the festival!’ The festival is celebrated throughout 800 Wetherspoons bars in the UK and was this year record-breaking; serving over 3 million pints of beer. “Following the success of the cask beer, we’re launching a premium bottled version for retail in the New Year, with a RRP of £1.99 per bottle.” TSA Brewing Co. upholds the values and heritage of time-honoured Scottish real-ale making practices. With several families of beer in the TSA portfolio, including a comprehensive organic range, there is a brew to satisfy even the most discerning ale connoisseur. Visit www.traditionalscottishales.co.uk for further information. Ends Notes to editors To request an exclusive sample please contact Steph Jones at Denvir. VC2 Brands has a premium portfolio of bottled alcoholic beverages that are distributed internationally. Based in the Scottish city of Stirling, VC2 Brands has become an industry leader delivering a wide range of dynamic drink products to the market. For further information visit www.vc-2.com This information and further details from Steph Jones at Denvir T: 01786 448 160 E: steph@denvirmarketing.com