Loch Fyne Oysters launch New Citrus and Black Pepper Infused Smoked Salmon

Embargoed for 00.01hrs Friday 4th June 2010

New salmon with a hint of citrus sunshine… Loch Fyne Oysters, Scotland’s leading seafood producer, has created a unique new product; Citrus and Black Pepper Infused Scottish Smoked Salmon to add to its much loved range. Loch Fyne Citrus and Black Pepper Infused Scottish Smoked Salmon uses the brand’s bestselling smoked salmon, marinated in gin and cured using salt, sugar, pepper, juniper and mixed citrus zest to give the smoked salmon a distinctive fruity flavour. Bruce Davidson, managing director at Loch Fyne Oysters Ltd, said: “The new Citrus and Black Pepper smoked salmon range combines refreshing citrus flavours and delicately smoked salmon to produce this fantastic new product. We enjoy experimenting with flavours to create exclusive smoked salmon products and feel that this range will become a firm favourite due to the increasing consumer demand for provenance and distinctive premium produce, qualities which are already synonymous with Loch Fyne Oysters.” Loch Fyne Citrus and Black Pepper Infused Scottish Smoked Salmon utilises only the finest ingredients, with unique smoking, curing and filleting methods. Produced with Freedom Food Salmon, an accreditation which ensures the fish is superior in taste, quality and colour, each salmon will be traditionally hand-filleted. After filleting, the salmon is hand rinsed in fresh highland spring water before it is delicately smoked for ten hours using oak wood shavings from retired whisky casks to add smoky overtones. Consultant chef Colin Bussey, who was involved in the creation of this new product said: “Having been a customer of Loch Fyne Oysters for over 15 years, consuming vast quantities of their fantastic produce from their amazing Oysters, mouth watering mussels, aromatic Bradan Rost and incredible hand cured smoked salmon, It was a great privilege as a chef to become involved with Loch Fyne Oysters nearly 2 years ago working on New Product Development along with Kevin Farrell, head of QA and his team Kerry and Shona. The brief from Bruce Davidson, MD was simple, come up with products that stand out, no gimmicks! Having spent 8 months developing Loch Fyne citrus and black pepper infused smoked salmon we believe we have finally nailed it. The balance and depth of flavour is just right! With summer fast approaching the zingy citrus flavours and hint of pepper will bring endless smiles to those who taste it.” The product is available from the home delivery service T: 01499 600470 and from the online shop at www.lochfyne.com in two pack sizes: 200g priced at RRP £11.50 and 1-1.5kg hand sliced sides (which are also available without boxes for catering purposes). ENDS Notes to Editors Loch Fyne Oysters Ltd Loch Fyne started with one inspirational idea – to grow oysters in the clear, fertile waters of Loch Fyne. It has since developed into a cluster of businesses whose success is built on an honest approach to superb quality food. All Loch Fyne businesses abide by the guiding environmental principles established by founders John Noble and Andy Lane at the outset. The companies work together to ensure that only the very best produce – farmed and fished to the highest quality and environmental standards – reaches the kitchens and plates of their customers. At the base in Cairndow are the Loch Fyne Farm shop and the Loch Fyne Oyster Bar, the genesis behind the Loch Fyne Restaurant group, owned by Greene King with whom Loch Fyne Oysters have both supply and licence agreements in place. Loch Fyne Oysters work closely with the Marine Conservation Society and is one of their Oceans 25 Ambassadors. Samples If you have a sample request please contact Jane Maher. This information and further details from Jane Maher at Denvir T: 01786 435 181 E: jane@denvirmarketing.com

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