Loch Fyne secures Waitrose listing

Loch Fyne Oysters Ltd, Scotland’s leading seafood producer, has secured a listing with Waitrose for its Classic Smoked Salmon. The store will be stocking Loch Fyne Smoked Salmon nationwide across 85 of the largest branches from the 7th April 2010, priced at £5.49 for 140g.

Loch Fyne Oysters Ltd, Scotland’s leading seafood producer, has secured a listing with Waitrose for its Classic Smoked Salmon. The store will be stocking Loch Fyne Smoked Salmon nationwide across 85 of the largest branches from the 7th April 2010, priced at £5.49 for 140g. Bruce Davidson, managing director at Loch Fyne Oysters Ltd, said: “We’re delighted to have secured this listing with Waitrose which takes us directly to the retail market across the UK. We very much hope this to be the start of a long and successful relationship with such a prestigious retailer. As an employee owned business producing high quality food, Waitrose is a perfect partner for us.” Whilst Loch Fyne prides itself on traditional Scottish values, it is a forward thinking, innovative business. Recently launching the new Whisky Marinated Smoked Salmon; other popular ranges include Bradan Orach Smoked Salmon which is cured with sea salt before smoking, Bradan Rost Smoked Salmon which is kiln-roasted, the Kinglas Fillet which is hand filleted and dry-cured for 18 hours and the Gravadlax Fillet. Loch Fyne has a strong brand footprint and existing supply credentials include BA First Class and Business Class, Nobu and Selfridges & Co, with export markets including Barbados, Italy, Singapore and South Africa. Loch Fyne Oysters Ltd – background Loch Fyne started with one inspirational idea – to grow oysters in the clear, fertile waters of Loch Fyne. It has since developed into a cluster of businesses whose success is built on an honest approach to superb quality food. All Loch Fyne businesses abide by the guiding environmental principles established by founders John Noble and Andy Lane at the outset. The companies work together to ensure that only the very best produce – farmed and fished to the highest quality and environmental standards – reaches the kitchens and plates of their customers. Along with the smokehouse and shellfish farms at the base of Loch Fyne are the Loch Fyne Farm shop and the Oyster Bar, the genesis behind the Loch Fyne Restaurant group, now owned by Greene King with whom Loch Fyne Oysters have both supply and licence agreements in place. Loch Fyne Oysters work closely with the Marine Conservation Society and is one of its Oceans 25 Ambassadors. Ends

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