New Jaffa Cake Flavoured Vodka Drink

Press Release 16th June 2010 Following the success of Stiffy’s Kola Kubez Vodka Drink in the iconic pillar box red bottle, VC2 is set to launch its new bright orange Jaffa Cake flavoured vodka drink. The new Stiffy’s Jaffa Cake flavoured vodka drink uses the brand’s unique take on flavoured vodka to create this exclusive new flavour adding to its already bestselling range. The new product captures the brilliantly fragrant and distinctive flavour of Jaffa Cakes to give the drink a smack of tangy orange and the lip licking after taste of dark chocolate. A premium product which offers the consumer a welcome change, Stiffy’s Jaffa Cake flavoured vodka drink is a mixer which can also be enjoyed straight. Stiffy’s Jaffa Cake is exceptionally versatile. The product is at its best when used to create a range of long drinks including some great cocktails. Graham Coull, Co-owner of VC2 Brands, said: “The new Stiffy’s Jaffa Cake flavoured vodka drink is an exciting new drink which combines the creativity of the Stiffy’s flavours with VC2 Brand’s expertise in delivering high quality, unique products which are aimed at our customers nationwide. We like stretching the boundaries creating new, innovative flavoured drinks for our consumers to enjoy and feel that Stiffy’s Jaffa Cake will become as iconic as the Stiffy’s Kola Kubez range which went on to become the fastest growing new drinks line in ASDA during Christmas 2009. We have had some excellent feedback on the new flavour, strong pre orders and hope to see the product become another firm favourite with our customers.” The product is available for a RRP of £15.95 in one bottle size – 70cl with an abv of 20% from a range of trade and retail outlets including Wallaces Express, William Morton’s, Booker and United Wholesale. ASDA will be stocking Stiffy’s Jaffa Cake from September 2010. The launch will be supported by full point of sale, an On Trade promotional tour of Scotland and Ireland plus radio activity starting from 1st July 2010 with award winning Galaxy Radio. ENDS Notes to Editors VC2 Brands VC2 is the dynamic parent company of inventive Scottish drinks brands, including Stiffy’s Vodka Drink. They were crowned the Scottish Food and Drink Overall Champion 2006 for ‘Tullibardine 1488 Premium Whisky Beer’, the WORLDS first whisky beer. VC2 Brands also produce the AC Nielsen top 10 listed Glencoe Wild Oat Stout and a selection of other premium beers through its Traditional Scottish Ales brewing division. VC2 Brands started life in 2002 as Stiffy’s Shots Limited. The name was changed to VC2 Brands in 2007 to encompass the diverse range of products which VC2 had created including Stiffy’s vodka drinks. VC2 Brands Dynamic Drinks has a premium portfolio of bottled beverages that are distributed internationally. Based in the Scottish city of Stirling, VC2 Brands has become an industry leader delivering a wide range of dynamic drink products to the On and Off Trade including the main supermarket chains in the UK, Ireland and Europe. Samples If you would like a sample dispatched to you, please let us know. This information and further details from Eilidh Macleod at Denvir T: 01786 435 182 E: eilidh@denvirmarketing.com