Scottish drinks company selected for ASDA Supplier Development Programme

Scottish drinks company, VC2 Brands, has recently been selected for ASDA’s Supplier Development Programme as part of a partnership with Scotland Food and Drink. VC2 is one of ten companies which has been signed up to the nine-month programme that aims to help generate millions of pounds worth of sales for Scottish brands through their listings in ASDA. The programme will help the companies gain industry expertise and develop a long-term trading relationship with ASDA. The programme comprises of a number of seminars, each focussing on different topics such as product development, marketing and maximising sales. The first seminar in January included a briefing from ASDA on its strategy in Scotland and how it plans to work with suppliers on new products. Graham Coull, VC2’s co-founder said: “As an ambitious Scottish business this support is invaluable and will help us develop our grocery distribution into new geographical areas and take our business to the next level”. Paul McLaughlin, chief executive of Scotland Food and Drink added: “The supplier development programme offers members valuable insight into the workings of a major multiple and can help secure profitable listings. The scheme is part of our access to UK markets project, which will help grow Scotland’s share of retail and foodservice sales across Britain and ultimately reach our goal of growing the value of the industry to £12.5 billion by 2017.” VC2 Brands is the dynamic parent company of inventive Scottish drinks brands including Boe Superior Gin, Paris Rose Liqueur and TSA Brewing Co, owners of William Wallace 80/-, Lomond Gold and 1488 Premium Whisky Beer. VC2 Brands has a premium portfolio of bottled beverages that are distributed internationally, with national distribution in Spain, Ireland and Australia. Based in the Scottish city of Stirling, VC2 Brands has become an industry leader delivering a wide range of dynamic drink products to global markets. ENDS This information, further details and photography from Steph Jones at Denvir T: 01786 435189 E: steph@denvirmarketing.com