KRYSTAL LAUNCHES NEW BRAND CAMPAIGN

Music-Driven “Let’s Krystal” Message Invites Customers to Celebrate Brand’s Unique Southern GoodnessATLANTA, GA, Oct. 1, 2013 – Krystal, the iconic Southern burger chain, today launched a new fully-integrated marketing effort bringing to life the brand’s unique food experience. “Let’s Krystal” is the rally cry of the high-energy, music-driven campaign that speaks not only to the millions of Krystal Lovers, but also to everyone associated with the brand from store crews to corporate employees. Krystal Chief Marketing Officer Tom Peterson provided insight into “Let’s Krystal”. “We’ve