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Desenio Group strengthens its management in order to align the organization with the company's rapid growth and the recent listing on Nasdaq First North. Anette Abel is appointed Chief Commercial Officer and Cecilia Tunberger is appointed Chief People & Culture Officer and becomes part of group management.

The aim is to ensure a strong focus on value creating activities going forward and allow management to focus on strategic objectives and market opportunities. The new structure will ensure operational efficiency throughout the group and ensure that the company is well-positioned to quickly respond to external market opportunities.


“Given our great momentum, we want to continuously be able to act on new opportunities while ensuring stability in the organization. Both Anette and Cecilia are already well rooted within Desenio Group and I am very happy to have them both join executive management in their respective roles. This is a good step in making the organization better suited for the future.”

- Fredrik Palm, CEO


Anette Abel is currently Head of Business Development and has worked at Desenio Group since November 2020. She has over ten years’ experience working within e-commerce in various management positions including Head of Customer Experience and COO at Lekmer AB as well as Senior Manager (Category & Vendor Management) at Wayfair UK. Prior to this she was a management consultant with Mercer and Oliver Wyman in London. She holds a MSc in Accounting and Financial Management from Stockholm School of Economics.

Cecilia Tunberger has been interim Head of Customer Experience at Desenio since June 2020. She will now join group management as Chief People & Culture Officer. Previous work experience includes Partner and Head of Assessment & Development at Michaël Berglund AB as well as a Licensed Psychologist at Stockholms Läns Landsting. She holds a MSc in Psychology from Lund University and a MSc in Business Administration from Stockholm School of Economics.


Fredrik Palm, CEO, Desenio Group

Tel.: +46 70 080 76 37


About Desenio Group
Desenio Group is a fast-growing design and e-commerce group with a simple business idea and purpose: making on-trend, affordable and attractive wall art available to everyone. Headquartered in Stockholm, Sweden, we are Europe’s leading online store for art prints and frames, and we ship to more than 35 countries worldwide. In 2020, Desenio acquired Poster Store, creating a group with 250 employees and SEK 1.3 billion in revenues. Desenio Group is backed by Verdane, a specialist growth equity investment firm that partners with ambitious Northern European tech-enabled businesses. Desenio’s shares are publicly listed on First North Growth market under the ticker “DSNO” with FNCA Sweden AB as its Certified Adviser;, +46 8 528 00 399. Desenio Group’s bonds are listed on Frankfurt Stock Exchange Open Market Quotation Board. For more information, please visit


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