DSRT: Desert Control appoints Head of Group Marketing and Communications
ISSUER
DESERT CONTROL AS
Sandnes, Norway, 09 May 2022
Norwegian AgTech company Desert Control has developed a liquid natural clay
(LNC) that restores soil and reduces water usage for agriculture and green
landscapes. The company is now entering the commercial stage in the Middle East
and is further launching validation initiatives and pilots in the United States.
Desert Control strengthens its leadership team with a Head of Group Marketing
and Communications to accelerate commercialization, develop its outreach
strategy and elevate global awareness.
Desert Control appoints Nancy Nusrally Carda to the position of Head of Group
Marketing and Communications.
Nancy Nusrally Carda joins Desert Control on 2 June 2022 as Head of Group
Marketing and Communications. Nancy has extensive experience in marketing,
communications, media relations, brand awareness, positioning and outreach
strategies, partnerships, exhibitions, events, and operational integration.
Nancy joins from Expo 2020 Dubai, where she since 2015 served in Marketing and
Communications, drove exposure of the Expo Live Programme and The Good Place by
Expo Live as Pavilion Director. Nancy worked on the successful completion and
closure of the first World Expo in the Middle East, North Africa, and South Asia
region.
Nancy holds a master's degree in Economics and Business Administration from the
University of Descartes Paris 5.
As a Global Innovator of the Expo Live Programme of Expo 2020 Dubai, we
witnessed Nancy's enthusiasm towards our project and impact potential, says Ole
Kristian Sivertsen, President and Group CEO of Desert Control. She leveraged the
world expo platforms to support us through digital content, event participation,
networking, exhibits, and media opportunities. Desert Control's awareness
experienced a significant boost through Expo 2020. We must keep the momentum,
attract the right talent, expand our reach to support commercial objectives in
key markets such as the UAE and the U.S., and spread our message globally.
For more information, please contact:
Ole Kristian Sivertsen
President and Group CEO
Email: oks@desertcontrol.com
Mobile (NOR): +47 957 77 777
Mobile (USA): +1 650 643 6136
Mobile (UAE): +971 52 521 7049
About Desert Control:
Desert Control specializes in climate-smart Agri-tech solutions to combat
desertification, soil degradation, and water scarcity. Its patented Liquid
Natural Clay (LNC) enables sustainable ecosystem management by restoring and
protecting soil's ability to preserve water and increase yields for agriculture,
forests, and green landscapes. LNC enables sand and degraded soil to retain
water and nutrients, thus increasing crop yields and ecosystem resilience while
preserving water resources by up to 50%.
Agriculture and food production already consume more than 70% of all available
freshwater. Desertification and soil degradation further increases water
consumption in a negative spiral. Our growing global population will require
more food in the next 40 years than was produced over the last 500 years,
putting even more pressure on vital resources such as water. This is the problem
Desert Control is determined to solve. According to the United Nations, twelve
million hectares of fertile land perish to desertification, representing an
annual $490 billion loss to the global economy.
Desert Control's vision is making earth green again.
https://www.desertcontrol.com