DSRT: Desert Control appoints Michael Davidson as CEO of Desert Control Americas to spearhead the company’s market entry and growth in the United States.
ISSUER
DESERT CONTROL AS
Stavanger, Norway/Palo Alto, California, USA, 10 January 2022.
Michael Davidson, Ph.D., joins Desert Control as CEO of Desert Control Americas
Inc.
Desert Control was founded in Norway to specialize in climate-smart Agri-tech
solutions to combat desertification, soil degradation, and water scarcity. Its
patented Liquid Natural Clay (LNC) enables sustainable ecosystem management by
restoring and protecting soil’s ability to preserve water and increase yields
for agriculture, forests, and green landscapes.
In December 2021, Desert Control Americas was established to bring LNC to the
U.S. to combat water scarcity and enable climate-resilient agriculture and
sustainable ecosystem management in states like California, Arizona, Nevada, New
Mexico, and Texas. Michael Davidson joins to spearhead the company’s mission in
the U.S. as of January 6, 2022. His first weeks are spent at the group
headquarter in Norway and visiting the company’s operation in the United Arab
Emirates.
Michael Davidson has 30 years of experience within the agriculture sector in the
U.S. with a track record that includes senior leadership positions for start-up
companies as well as growing established organizations in the agricultural
industry with a focus on irrigation solutions and water management. He also
built a consultancy firm specializing in Climate-Smart Agriculture and has
served as a consultant and advisor to organizations such as the International
Finance Corporation (IFC) of the World Bank, the Sustainable Trade Initiative,
the Inter-American Development Bank, and a host of NGOs.
Davidson’s educational background includes a B.A. in Business, a Master of
Public Administration focused on Water Resource Management from California State
University, and a Ph.D. in Public Policy focused on Climate-Smart Agriculture
from Claremont Graduate University in California.
Michael spent 16 years as a field crop and irrigation manager at a 1,200-acre
farm at a young age. This sparked his passion for agriculture. His career has
since been motivated by a desire to help farmers achieve long-term prosperity in
harmony with nature.
Desert Control’s vision: Making Earth Green Again is a perfect match for
Michael’s experience, passion, and vision, says Ole Kristian Sivertsen,
President and Group CEO of Desert Control.
For more information, please contact:
Ole Kristian Sivertsen
President and Group CEO
Email: oks@desertcontrol.com
Tel (NOR): +47 957 77 777
Tel (UAE): +971 52 521 7049
About Desert Control:
Desert Control specializes in climate-smart Agri-tech solutions to combat
desertification, soil degradation, and water scarcity. Its patented Liquid
Natural Clay (LNC) enables sustainable ecosystem management by restoring and
protecting soil’s ability to preserve water and increase yields for agriculture,
forests, and green landscapes.
LNC enables sand and degraded soil to retain water and nutrients, thus
increasing crop yields and ecosystem resilience while preserving water resources
by up to 50%.
Agriculture and food production already consume more than 70% of all available
freshwater. Desertification and soil degradation further increases water
consumption in a negative spiral. Our growing global population will require
more food in the next 40 years than was produced over the last 500 years,
putting even more pressure on vital resources such as water. This is the problem
Desert Control is determined to solve. According to the United Nations, twelve
million hectares of fertile land perish to desertification, representing an
annual $490 billion loss to the global economy.
Desert Control’s vision is making earth green again.
https://www.desertcontrol.com