DSRT: Desert Control strengthens its leadership team, announcing the appointment of Chief Commercial Officer and Chief Operations Officer
ISSUER
DESERT CONTROL AS
Sandnes, Norway, 29 March 2022
Desert Control announces the appointment of Charlie Granfelt as Chief Commercial
Officer (CCO) and Ordin Husa as Chief Operations Officer (COO).
Norwegian AgTech company Desert Control has developed a liquid natural clay
(LNC) that restores soil and reduces water usage for agriculture and green
landscapes. The company is entering the commercial stage in the Middle East and
launching validation initiatives and pilots in the United States. Desert Control
further strengthens its leadership team with two new executives to drive
strategic priorities.
Charlie Granfelt is an experienced international sales- and marketing executive.
He joins on 1 July 2022, coming from Skretting, the world-leading aquafeed
producer, where he has held senior commercial leadership positions in Norway and
France for over 12 years. Charlie started his career in Electrolux in Hong Kong
at the end of the 1980s and has worked in global industrial companies such as
Norske Skog/Alloc and Kverneland Group. Charlie is a Swedish national who moved
to Norway in 1994 after graduating from the London School of Economics.
Ordin Husa has extensive experience streamlining worldwide operations, designing
and implementing effective processes, procedures, and strategies. He joins from
RESMAN AS, an industry leader in wireless reservoir surveillance, serving as
Chief Operating Officer. Ordin has previously held executive leadership
positions in Siemens Subsea, Roxar Software Solutions, Roxar Flow Measurement,
and Heli-One. He joins Desert Control on 1 July 2022.
We proudly welcome Charlie and Ordin to our team, says Ole Kristian Sivertsen,
Chief Executive Officer of Desert Control. I am inspired by seeing the level of
talent Desert Control is attracting to our mission. This year our focus is to
commercialize in the UAE, validate in the U.S., and build the team to ensure a
robust and effective organization to drive the continued transition from
start-up to scale-up. We are making progress in all areas and strengthening the
organization further with the new appointments to our leadership team.
For more information, please contact:
Ole Kristian Sivertsen
President and Group CEO
Email: oks@desertcontrol.com
Mobile (NOR): +47 957 77 777
Mobile (USA): +1 650 643 6136
Mobile (UAE): +971 52 521 7049
About Desert Control:
Desert Control specializes in climate-smart Agri-tech solutions to combat
desertification, soil degradation, and water scarcity. Its patented Liquid
Natural Clay (LNC) enables sustainable ecosystem management by restoring and
protecting soil’s ability to preserve water and increase yields for agriculture,
forests, and green landscapes. LNC enables sand and degraded soil to retain
water and nutrients, thus increasing crop yields and ecosystem resilience while
preserving water resources by up to 50%.
Agriculture and food production already consume more than 70% of all available
freshwater. Desertification and soil degradation further increases water
consumption in a negative spiral. Our growing global population will require
more food in the next 40 years than was produced over the last 500 years,
putting even more pressure on vital resources such as water. This is the problem
Desert Control is determined to solve. According to the United Nations, twelve
million hectares of fertile land perish to desertification, representing an
annual $490 billion loss to the global economy.
Desert Control’s vision is making earth green again.
https://www.desertcontrol.com