DHL wins Stevie Award for global advertising campaign

Fri, Nov 11, 2011 16:29 CET

"International Specialists" campaign recognized at the 8th International Business Awards
Award judged by over 200 professionals worldwide and selected amongst 3,000 entries

Plantation, Fla. and Bonn, Germany: November 11, 2011 – The DHL Express "International Specialists" global advertising campaign has been honored with the Stevie Award at the 8th annual International Business Awards, in the category of Business Services. DHL Express was selected from more than 3,000 entries and judged by over 200 professionals worldwide.

"This award reaffirms our leadership claim of being the International Specialists in the global express industry,” said Ken Allen, Chief Executive Officer DHL Express. ”It is a strong endorsement of the success of our global advertising campaign and epitomizes our brand qualities of excellence, speed, and efficiency."

In the U.S., the “International Specialists” campaign includes a mix of digital, out-of-home elevator video, airport and print advertising across the nation and ran in prominent daily newspapers and business magazines. The advertising campaign is also running in global media across 42 key markets, translated into 25 local languages and is being screened over 280 TV stations. Additionally, 360 print publications with over 1,100 insertions have been spreading DHL's compelling message of offering unrivaled speed, efficiency and strong customer service.

Created in 2002, the International Business Awards are the only global, all-encompassing business awards program honoring great performances in business. The award is nicknamed the Stevie for the Greek word "crowned". The mission of the awards is to raise the profile of exemplary companies and individuals among the press, the business community and the general public.

Media Contact:

DHL Express U.S.

Robert Mintz

Phone: 1 425 368 2163

E-mail: Robert.mintz@dhl.com

On the Internet: www.dhl-usa.com

DHL – The Logistics company for the world

DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010. For more information: www.dp-dhl.com