Award-winning Devon based bedding company launches bedtime stories to promote wellbeing and kindness
A series of enchanting bedtime stories has been launched by the award-winning, family run Devon Duvets to promote wellbeing, both in terms of their focus on customer care and in the way they create their individually handcrafted, British wool filled bedding products. The stories contain gentle messages about the sharing of kindness, the importance of sleep and its connection with emotional and physical wellbeing. They also reflect on how our appreciation of nature can create a positive impact on long held British farming traditions and related animal welfare.
Devon Duvets Co-founder and director, Pauline Beijen, explains: “We’re living through some difficult times, where everything also seems to be fast paced and stressful. This has created some sharp edges to life and so it has never been more important than to be kind to ourselves and to others. We not only want our products to help people to sleep better – we believe in using a gentle approach to our marketing, and one that highlights our commitment to our customers, and their physical and emotional wellbeing.”
“Each of our bedtime stories contains a narrative that is thoughtfully crafted, reflecting not just our ethical sourcing of materials, the essence of our products and how we make them, but also the values and traditions that we hold dear. Our tales are more than just stories; they embody the love, warmth and care that we craft into each and every duvet, pillow and mattress topper.”
Five stories have been created and released over the past few months and include, “The Sheep Whisperer”, “The Dream Weavers”, “Whispers of Resilience”, ‘Santa’s Slumberful Christmas” and “The Power of Kindness” - all of which can be found on the Devon Duvets website and are free for anyone to enjoy. There are two digital versions of each story; one that can be read through (or read aloud to someone else), and one that you can follow whilst listening to narration and watching some animation.
Pauline adds: “As we are a family run business, we wanted to ensure that this ‘family feeling’ is part and parcel of our stories, so we didn’t have a need to approach external agencies to come up with ideas. We wanted the stories to genuinely reflect the ethos and values that each of us at Devon Duvets contributes to our products and the journeys behind them.”
-ENDS-
February 2024
Media contacts:
For enquiries about Devon Duvets:
Henrietta Lilley henrietta@devonduvets.com
Pauline Beijen pauline.beijen@devonduvets.com
EDITORS NOTES:
Devon Duvets is a family run and family-owned business that has been individually handcrafting authentic 100% British wool filled bedding for over 15 years, at their workshops on the edge of Dartmoor. The company was conceived in 2008, founded on the ethos of supporting British sheep farmers by using their wool to craft luxurious natural and sustainable products that help people to sleep better. Later in 2008, they were discovered by a researcher for Monty Don’s popular Channel 4 series “My Dream Farm’ and following broadcast of the programme commercial production began. For further information on Devon Duvets, visit www.devonduvets.com
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