SYSOPENDIGIA implements price label solution for Tradeka based on electronic paper

Press Release 19th November 2007

The world’s first electronic price label system, based on UPM Ella e-paper, has been introduced in the Lahti Euromarket hypermarket. The solution has been implemented for Tradeka by SYSOPENDIGIA; the e-paper labels were developed and produced by UPM.

Tradeka is a pioneer in the adoption of new technology and the pilot solution is the world’s first commercial installation of the UPM Ella Store Labels based on electronic paper. The system has been adopted by the Lahti Euromarket’s fruit and vegetable section. Tradeka will gather experience of the benefits of the system over a six month period. Based on the experience, the pilot will be evaluated and a decision will be taken as to whether to adopt the system on a broader basis with the Euromarket chain.

In addition to the UPM Ella Store Labels system, the electronic display pilot solution includes a productised cash register integration and management application. In addition it includes the hypermarket’s wireless hand held terminal solution. Electronic price displays are linked directly to the store’s cash register system, with no need for any modifications. This way, the price updates are forwarded to the price displays in real time, ensuring that they and the cash register always use the correct price.

- Through this system, Tradeka is seeking flexibility in product pricing and solutions which make in-store work easier. We have been using the system for some time now and everything has worked smoothly, tells Aulis Anttila, Field Director for the Euromarket chain of Tradeka.

- Our staff has been satisfied with the new tool, its electronic price displays being clear and the prices easily read even when viewed from the side. Our customers are also pleased. The price displays look stylish, affirms Birgitta Suni, Manager of the Lahti Euromarket.

- The integration of a real time electronic price label with the cash register system provides a concrete example of the streamlining of processes within the supermarket environment and the improvement of customer service through new technology. I believe that this solution will prove a trailblazer for other new products and solutions enhancing supermarket operations, affirms Director Petri Anttila of SYSOPENDIGIA.

Electronic price display information, such as product prices and weigh-in numbers, can be updated automatically, allowing staff to focus on customer service. The visual design of UPM Ella Store Labels fits in well with the store environment and brand elements can be added. UPM’s Corporate Venturing department is supplying the electronic price labels. SYSOPENDIGIA is acting as the distributor and integrator of the electronic price labels.

Further information:
Aulis Anttila, Field Director for the Euromarket chain, Tradeka.
Tel. +358 (09) 733 2639, e-mail: aulis.anttila@tradeka.fi
Petri Anttila, Director, SYSOPENDIGIA
Tel. +358 (0)50 560 0223, e-mail: petri.anttila@sysopendigia.com
Jenni Virnes, Product Marketing Manager, UPM Corporate Venturing.
Tel. +358 (0)204 16 8115, e-mail: jenni.virnes@upm-kymmene.com


SYSOPENDIGIA in brief
SYSOPENDIGIA Plc is a modern and agile software company delivering ICT products, services and technologies for its customers to improve their competitive advantage – solutions for the needs of a transforming world. The company is based in Finland, operating globally and employing over 1,100 professionals. SYSOPENDIGIA is listed on the Nordic Exchange.
Further information: www.sysopendigia.com

Tradeka in brief
Tradeka Ltd. is Finland’s third largest retailing company and its market leader in neighbourhood stores. With operations based on three national chains, Siwa, Valintalo and Euromarket, Tradeka has 750 retail outlets with a combined net turnover of EUR 1.4 billion. Tradeka’s largest shareholder is international private equity firm, Industri Kapital.
Further information: www.tradeka.fi

UPM in brief
UPM is one of the world’s leading forest products groups. The Group's sales in 2006 were EUR 10 billion and it has about 28,000 employees. UPM Corporate Venturing seeks to develop and commercialise new technology-based business ideas and products for UPM. The department’s projects have resulted, for example, in an RFID radio frequency identification system, wood plastic composite and electronic paper.
Further information: www.upm-kymmene.com , www.ellastorelabels.com