Chicago's Optimus installs second Digital Vision DVNR

Chicago?s Optimus installs second Digital Vision DVNR Stockholm ? March 14, 2000 ? Digital Vision is pleased to announce the recent installation of a second DVNR at the leading commercial house in Chicago, Optimus. Optimus is one of Chicago?s first post houses, and was founded nearly 20 years ago. Housing a unique system, the facility offers both standard and high definition equipment in-line in the same suite. This allows colourists the ability to easily switch between formats, without the need to switch media from room to room. The facility has added a high definition Digital Vision Grain and Noise Reduction system to the standard definition systems previously installed. Optimus specialises in national commercial spot production and they work with major advertising agencies in the Chicago area. Their recent clients include Anheiser Bush, Nintendo, Kellogs, Miller Brewing Company, Sears and the Westin Hotel Group. Optimus has posted Superbowl spots for Oldsmobile for the past two years. Senior Colourist and Partner, Craig Leffel comments, "I?ve worked on other noise reduction systems, but when I tested Digital Vision?s, I knew they made the best system I?d ever seen. It?s by far the most powerful, well thought-out system available. Having a high definition noise reducer is really important. Even though we are using a Spirit telecine of the highest calibre, when you manipulate the picture, it can generate noise. Also the grain becomes much more focused and apparent at the higher resolutions. We get asked all the time to dream up pretty manipulated images, so noise can become a problem when getting the look that a client wants ? the Digital Vision Grain and Noise Reduction system is a product I felt we couldn?t do without." "Much of our clientele is split between the two formats and we find we can service them better by having two stand-alone systems. Having two Digital Vision Grain and Noise Reduction systems in the same suite really works well ? it allows us to switch back and forth, depending upon the product. Perfect case in point, we recently completed a ten minute video for Anheiser Bush that was run in a specially built high definition theatre at the Superbowl ? the film was a compilation of older film from their library, tape sources and new film. Our ability to work with multi-format material in the same suite was really important and resulted in a truly superior quality film," continues Leffel. Optimus has installed the new DVHS1000 High Definition Base Frame equipped with the DVH2010 High Definition Adaptive Grain and Noise Reducer. Digital Vision?s Image Processing Workstation is comprised of a dozen components offering customers the flexibility to purchase only the equipment they need and providing the highest standard in image enhancement, colour correction, compression pre-processing and format conversion all in real-time for the full range of available formats from 4:2:2 to High Definition. Digital Vision is a leading manufacturer of digital processing equipment for the post-production, pre-mastering, telecommunications, and emerging digital cinema markets. Founded in 1988 and based in Stockholm, Sweden, the company sells and supports its products throughout the World from offices in Stockholm, Los Angeles, Toronto and London, as well as via a network of more than 25 distributors. Digital Vision has received a number of international awards including an Emmy Award for its work on advanced motion estimation technology. The company also holds the IABM Peter Wayne Award for New Technology for BitPackä , its MPEG2 pre-mastering workstation and the ITS Monitor Award in recognition for the Advanced Scratch and Dirt concealer. Digital Vision is listed on the Stockholm stock exchange. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/03/14/20000314BIT00080/bit0001.doc http://www.bit.se/bitonline/2000/03/14/20000314BIT00080/bit0002.pdf