Digital Vision appoints new CEO and COO

Stockholm, November 18, 2004 – Digital Vision has appointed Lars Taflin as its new Chief Executive Officer (CEO) and Robert Ekström as its new Chief Operating Officer (COO).

Lars Taflin, the majority shareholder of Digital Vision and previous Chairman of the board of directors, is taking on this new role as Digital Vision is positioned for growth. He is a successful entrepreneur who has built several profitable high technology companies over the years. Robert Ekström joins Digital Vision after serving as CEO of Popwire Technology AB, co-owned by Swedish financial giant Investor and telecommunications equipment manufacturer Ericsson. Popwire was recently acquired by Teleca AB of Sweden and has its business within video and audio compression for the broadcasting and telecom market. Prior to Popwire, Ekström held senior management positions at Microsoft, NCR, AT&T and Digital Equipment as well as at numerous successful start-ups. Lars Taflin, CEO, stated, “We are very pleased that Robert is joining us. He brings a wealth of experience from business development, marketing and sales in high-tech international businesses. Digital Vision is a very engineering-oriented company that has brought a lot of innovation to our customers. As we are now positioned for growth, Robert’s experience will provide us leadership in finding new ways to use our technology for the benefit of the media and entertainment industry.” Ekström said, “Digital Vision has a world-class portfolio of image processing algorithms and products. We are very well positioned to grow in our core video postproduction market as well as in adjacent markets like broadcasting and transmission. I am very excited to be working with such a talented group of people; it’s an amazing team. Certainly, market conditions have been difficult over the past few years, but we are making real progress in addressing the changing needs of our customers and I’m looking forward to working with them and all our partners in creating a strong 2005.” As announced earlier, Bengt Broman is stepping down as CEO of Digital Vision in order to take on the role of CEO at Teracom. Teracom is a Swedish government agency that owns and operates all terrestrial broadcast networks in Sweden. He continues as a member of Digital Vision’s board of directors and will also keep his share of ownership in the company. For more information, please contact: Robert Ekström, E-mail: robert.ekstrom@digitalvision.se, Phone: +46-733 55 26 02 Digital Vision AB (publ), Solna Strandväg 98, SE-171 54 Solna, Sweden Web site: www.digitalvision.se