Refurbishment Specialist AP Taylor Launches Direct Vacuums New Online Retail Store
AP Taylor, the UK’s largest authorised online seller of manufacturer refurbished and graded products, have unveiled their brand new ecommerce website under the business brand; Direct Vacuums.
Up until now, Direct Vacuums has been trading on eBay and Amazon, and has become one of the largest and most successful eBay traders across Europe and possibly worldwide.
With the explosion in demand for Direct Vacuums refurbished products, the next natural step for the business was to create an online presence that showcased their full range of refurbished household appliances effectively, with the added advantage of the new website becoming the central hub for all multi-channel orders.
The business is the only authorised reseller of Electrolux, AEG, Zanussi, Hoover and Vax graded products, all of which will be available on the new online store along with many other appliance brands.
Direct Vacuums chose the popular Magento platform on which to build their new ecommerce store. Packed with a wide range of functionality, mobile friendly responsive design and the ability to integrate with third parties like Ebay, Amazon and Interlink, made Magento an obvious choice for Direct Vacuums to lay a successful foundation for a strong business. The versatile content management system makes day to day running of the business very efficient.
Ross Taylor, AP Taylor’s Managing Director, said “As a business we are growing and we have set no targets for growth in the first year. In fact, the sky is the limit as we expand our staff and customer base. Our new ecommerce store plays a key role in our growth strategy and our aim is to use the online store as an educational tool to demonstrate to potential buyers the many benefits of buying refurbished appliances.”
Direct Vacuums plans to fill the website with reviews, case-studies and descriptive product pages detailing how their refurbishment process works to restore as good as new functionality. Overtime the new website will be filled with product videos to help showcase the excellent condition of the products, and to manage buyers expectations in regards to any minor cosmetic markings or small signs of usage, all of which contributes towards reducing the cost of the product dramatically.
Taylor further comments, "We have feedback from those who have discovered buying refurbished will never be going back to buying brand new and paying full price. The ability to save up to 60% on big brands normal RRP on a product that is fully restored to perform as good as new is very motivational. With our new website and our investment in marketing the Direct Vacuums brand direct to our target customers, we are hoping to spread the word as wide and far as possible about the benefits of buying refurbished."
The company is focused on growth with ambitions to build their brand strongly on line with a digital marketing strategy over the next 12 months, along with investment in a local showroom in their head-quarters of Dunstable with future plans to roll out a click and collect facility.
Visit the website at www.directvacuums.co.uk for more information or contact their friendly customer service team on 01582 66 46 00.
Contact: nick@aptaylorltd.com
Editor's note:
Direct Vacuums, we are the UK’s largest authorised online seller of manufacturer refurbished and graded products. Offering huge savings over RRP’s with refurbished and graded products inspected and condition to the highest standards, we have become one of the largest and most successful eBay traders worldwide and have rapidly growing sales platforms on Amazon in the UK and across Europe, and on other well-known sales platforms as well.
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