Functional Foods - Trade show highlights at Natural & Organic Products Europe 2010

Next month’s Natural & Organic Products Europe, taking place over 11-12 April at London’s Olympia, will feature over 500 exhibitors – including many of the industry’s leading manufacturers and suppliers of functional food products. From new product launches to brand innovations and packaging re-designs – the following is just a taste of what show press and industry buyers can expect to see at the UK’s only dedicated trade event for natural and organic products.

James White Drinks will launch their new product Beet It – a concentrated organic beetroot stamina shot (70ml miniature PET bottle). It is the world’s first organic natural stamina shot developed on the back of recent beetroot juice researches at Barts Hospital and Exeter University. The naturally high level of dietary nitrate found in Beetroot juice has proven an effective mechanism for boosting Nitric Oxide (NO) levels in the cardio vascular system with an impact on blood pressure and stamina levels. Informed Sports certified; it is on trial with elite sports professionals from the cycling, swimming and rugby worlds. Peppersmith will be showcasing their newly launched chewing gum, which is the first to be made with fine Black Mitcham peppermint, homegrown on a farm in Hampshire. The UK's first all natural gum, this quality gum contains no artificial flavours, colours or preservatives and no aspartame. Instead of using a synthetic petro-chemical gum base, Peppersmith gum is made with chicle; the sap from a sapodilla tree, which is sustainably harvested from the Central American Rainforest. Peppersmith gum has also been fully accredited by the British Dental Health Foundation. This is because it’s sweetened with wood sugar otherwise known as xylitol; proven to reduce plaque and the risk of tooth decay. Peppersmith’s innovative packaging, which includes a booklet of small papers also helps to ensure that every used piece of gum is wrapped up and thrown away responsibly. With the ever-growing consumer interest in complementary health, diet and natural lifestyle books, The Nutri Centre go big on books this year showcasing their bestselling range and brand new titles. Unlike regular book stockists, The Nutri Centre source and import a wide range of specialist health, education and reference titles from around the world. Meet internationally best-selling women’s health author Dr Marilyn Glenville at 3pm on Sunday 11 April, signing her fully illustrated new book The Natural Health Bible for Women. If healthy eating is of interest, media nutritionist and medicinal food chef, Dale Pinnock will also be on the stand on the Sunday, at 12pm, to talk about his new healthy cooking DVD - Beat Arthritis Naturally. Seed Stacked’s new 100% natural and health packed Seed Stacked Flapjacks are a delicious blend of Pumpkin, Sunflower, Sesame and Flax Seeds, mixed with rolled oats then bound softly and sweetly with natural honey. The range includes carob topped, yoghurt topped and the bestselling original bar. Bringing seeds back into people’s everyday diet, incorporating them into tasty products and treats we all love to eat, is the vision of creator and ex-pro wrestler Chris Thompson, who, after being diagnosed with Crohn's disease, wanted to introduce seeds into his own diet. Originally made in Chris’ kitchen, they are now sold nationally for everyone to enjoy! This year’s Natural & Organic Products Europe sees the Nova Brands stand manned by top Canadian research Physician, and practicing Psychiatrist, Dr. Craig Hudson who will be on hand to discuss his specially developed RestBites™ – an innovative new bedtime snack that can help users achieve a perfect night’s sleep. RestBites™ contain a special form of Eastern European Pumpkin Seed extract blended with caramel, and coated with delicious chocolate. Eat one RestBites™ twenty minutes before bed to relieve night time insomnia; without the worry of side effects or dependency. Higher Nature will be launching the following new delicious Omega Excellence culinary products at the show – Fizzy Multi, Oregano Oil, Aloe Gold Tablets and The Saltpipe. Dr Mark Atkinson, one of the UK's leading integrated medical doctors, will be conducting 15-minute mini-surgeries on-stand 3040, on both days (to book, please email sophie.inglis.pr@drmarkatkinson.co.uk). Higher Nature is sponsoring Christine Bailey’s demonstration in the show’s Organic Kitchen at 3pm on Monday 12 April. Christine will be on-stand to give nutritional advice throughout the day. On-stand sampling will include the three new gourmet additions to the Omega Excellence range: Raw Walnut Butter, Walnut Oil and Pomegranate Balsamic Vinegar. (Organic Kitchen sponsored by Heritage Prime). True to its original values, the Provamel brand will be the first in its sector to be fully accredited 100% organic. At the forefront of innovation, it’s committed to sustainable production and ethical and environmental responsibility. Provamel, the UK’s leader in organic soya products is available solely and exclusively through independent health food retailers. The brand offers a premium range of organic, vegetarian, dairy free, plant-based foods and drinks including alternatives to milks, desserts, custards, yogurts, tofu and soft cheese. Watch out for their new 500g Lime alternative to yogurt ready for launch in May. 9Bar from Wholebake is having a makeover but don’t panic they haven’t changed the legendary delicious taste, packed with nutritional goodness. It's still the original 9Bar recipe that is known and loved by so many loyal followers, from ultra athletes to busy mums. 9Bar has a distinct flavour created from a unique mix of seeds including poppy, pumpkin, sesame and the legendary hemp. 9Bar is available in five unique flavours – Flax, pumpkin, nutty, organic and original. 9Bar is great if you are on the go, need an energy boost or just want to indulge. Why fill up with empty calories when you can get a nutritional boost in such a tasty way. Natur Boutique Ltd’s new products at the show include Artichoke Tea and Golden Ginseng. It’s the first company in Britain to sell Artichoke Tea, which was used by ancient Greeks. The artichoke has a powerful effect on the production of bile and fat-digesting enzymes, improving digestion and protecting the liver. Used over time, it helps the body tolerate consumption of fatty foods and alcohol. Furthermore, Artichoke Tea has a delicate taste. We are now no longer what we eat, we are what we absorb, says Nuferm who will be presenting foods that are not only absorbable but now also Gluten Free. Nuferm’s new Gluten-Free product launch opens the door for the ever increasing numbers of Gluten-intolerant people to have access to pure simple food in a digestible format. Super Kids Food will also be on display. As will new launch Organic 20/12 blend – distinctively different to what has been available up until now as the foods are already in a digested state for absorption; ensuring users get the released nutrients from the foods in the product as well as the good bacteria that broke them down in the first place. Meet Don Chisholm presenting Foods of the Future and grab a copy of his book Have you got the guts to be really healthy at stand No 2033. Despite being used in Asia for 1000’s of years, Moringa, with its countless health benefits, is little known throughout the western world. Quinex Moringa intends to rectify this by showcasing its range of products – including Moringa leaf powder, Moringa leaf powder capsules, Moringa enhanced flavoured teas, Moringa energy bars, and Moringa beauty products (shampoo and body wash) – and explaining all the countless health benefits to visitors to the show. Quinex Moringa is the largest grower of 100% natural, organic Moringa and is pleased to announce that they are in advanced talks with two major supermarkets and a chain of Nottingham health shops. Whilst exhibiting at this year’s Natural & Organic Product Europe (stand 3050), Emporio UK, part of the CLF group of companies, will launch their own “scrappage scheme”. Recognising that despite difficult trading times, the need to update systems remains – Emporio’s £1,000 trade-in on outdated competitor systems is intended to help make it more affordable for nutrition and healthy lifestyle retailers to make those all important improvements to their business. March will also see the company launch a new logo and corporate look, plus re-location to a larger premise. Emporio UK Limited is dedicated to the supply of affordable, flexible, integrated IT solutions. Infinity Foods are launching a new range of organic and natural snacks in handy size snack-packs. The new snack-pack range will tie in with their recently re-branded packaging design, which so far has proved to be very popular. The new range will feature some old favourites, including Organic Cranberry Mix and Goji Berry Hi-Energy Mix, as well as a tasty new range of naturally-flavoured cashew nuts. Packed in environmentally friendly Natureflex, Natureflex film is produced from wood pulp harvested from carefully managed plantations and is 100% biodegradable. With its strong design and an average RRP of 99p, these snack-packs are bound to have great shelf appeal. Making its debut at Natural & Organic Products Europe is Glee Gum, an all-natural, gluten-free chewing gum with no artificial colouring, flavouring, sweeteners or preservatives. Glee Gum is the only gum in North America made the old-fashioned way, with chicle! Chicle is a tree sap harvested sustainably from the rainforests of Central America. Once all chewing gum was made with chicle, but today most gum is made entirely from synthetic stuff. Not Glee Gum! Glee Gum uses chicle because it is an eco-friendly way to help conserve the rainforest. Glee Gum is a “green” gum right down to the packaging, which is made from recycled cardboard. Chew with Glee, naturally! Pioneer organic food company, Windmill Organics Limited is launching a new brand of fifteen organic and raw snacks at Natural & Organic Products Europe 2010: RAW Health – Vibrant Living. With a striking packaging design and an extensive range of guaranteed raw and organic snacks, RAW Health aims to be a market-leading brand in the growing raw food category. Alive, active and packed with power, RAW Health uses organic and raw ingredients and where possible soaks and sprouts them to bring their natural vitality to life. They are then made into delicious snacks at low temperatures to ensure the health-giving nutrients and enzymes stay alive and well. Products range from Deeply Dense Pitta Bread, Very Cherry Chocolate, and Truly Juicy Apricot and Almond Energy Bars. Tropical Wholefoods are re-branding four of their snack bars. Mango & Brazil nut, Apricot & Raisin, Pineapple & Cashew Nut, and 5-Fruit salad are all set to be launched at Natural and Organic Products Europe in April. All four bars are Fairtrade (FLO) certified, organic and suitable for Vegans. Striking fruit bowls on the front of the packs emphasise the exceptionally high fruit content of the bars, which are “bursting with flavour”. The 3 cereal bars have a minimum of 32% dried fruit in them, and the 5-Fruit Salad is made with 95% dried fruit and 5% apple juice. Tropical Wholefoods source all their dried fruits and nuts from small scale Fairtrade farmers and make their bars in their own bakery in Sunderland. Eat Natural, makers of the best-selling fruit and nut bars, have added a tantalising new addition to their range. The new recipe with Dark 70% Chocolate, Brazils and Apricots is a deliciously exotic and sophisticated mix of huge brazils, sundried apricots, juicy cranberries, pumpkin seeds and a little tropical coconut, sitting on a bed of intense 70% Santo Domingo cocoa, dark chocolate. The bars are stuffed with the kind of honest, wholesome ingredients Eat Naturalists have come to expect. And there’s no dodgy stuff – Eat Natural believe that the less food is messed with, the better it tastes – so they never ever add any artificial flavours, colours or preservatives. Strong relationships with farmers and suppliers ensure their ingredients are always of the highest quality. To celebrate CLF Distribution’s new strategic alliance with McKeith Research Limited, they are offering retailers at Natural & Organic Products Europe the opportunity to buy three boxes of Gillian’s healthy snack bars and get one box free! Gillian McKeith, who is also presenting a session in the show’s Organic Kitchen, says: “My baked bars contain a generous helping of RAW superfoods! Faster baking the base of the bar, we mix in the raw superfood at the end without heat to retain the optimum nutritional benefits. A little secret is that I can’t stop eating my Cacai Bars – I just love ‘em and they really fill me up!” Sci-MX, Britain’s leading specialist in sports nutrition, has gone soft! It has recently launched a range of high Protein Flapjacks that will appeal to everyone, which is the result of key research from leading nutritionists. The Protein Flapjack has been specially formulated to taste fantastic and to be eaten after a work-out or sports activity to aid muscle repair and recovery. Each Protein Flapjack contains wholesome Scottish oats, 21g of quality protein, 1g of Omega 3 and 6, and 1g of BCAAs. Flapjacks are available in Yogurt & Honey, Berry & Orange, and Apple and Caramel flavours and have been packaged into individual portions, which can easily be popped into pockets and sports bags. Honey New Zealand present a unique range of honey bee products that are pure and contain naturally occurring health-giving properties found in the native plants and trees of New Zealand. Samples of Honey New Zealand’s UMF Manuka and other Native honeys, as well as other ranges they distribute such as RJ’s Liquorice, will be available at the show. Their hugely successful and wonderfully tasty Honey Fruit Infusionz range, plus award-winning skin treatment range of creams and gels, will be launching in the UK. nROOTSi will present their special herbal drink built upon ancient traditions rooted in Africa, Jamaica and Scandinavia. This rare virtue promotes a wonderful elixir of blissful exuberance. Enjoy a liquid journey into eternal wisdom and celebration! A limited series, wild and spontaneous fermented. Undiluted, unfiltered, unpasteurised, and self-preservating, nROOTSi has no additives or yeast added. Its bottle label is even printed with organic ink! To find out more about any of the products or companies featured in this show highlights press release, visit Natural & Organic Products Europe on 11-12 April. The two-day event is free to attend for pre-registered trade visitors and members of the press. To register, please visit www.naturalproducts.co.uk. ###

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