Natural & Organic Food - Trade show highlights at Natural & Organic Products Europe 2010

Next month’s Natural & Organic Products Europe, taking place over 11-12 April at London’s Olympia, will feature over 500 exhibitors – including many of the industry’s leading producers and suppliers of natural and organic food and drink. From new product launches to brand innovations and packaging re-designs – the following is just a taste of what show press and industry buyers can expect to see at the UK’s only dedicated trade event for natural and organic products.

Previewing at Natural & Organic Products Europe is Kara Dairy Free, the UK’s first coconut based non-dairy milk. Aimed at consumers seeking a natural, better tasting alternative to dairy free milk, Kara Dairy Free is freshly pressed coconut milk enriched with calcium. Free from artificial flavourings, colourings or preservatives Kara Dairy Free has the same characteristics as semi-skimmed milk. It contains just 2% fat, with the added benefits of being cholesterol and lactose free, and contains the richest source of Lauric Acid of any kind of milk. Lauric Acid is a medium chain fatty acid, which is healthier than saturated animal fats and also helps control cholesterol. Bio Planete, the highly regarded producer of the finest organic cold-pressed oils, will be promoting their exciting new rebrand across their entire product range at this year’s show. The brand’s stylish new look is expected to strengthening brand identity, especially within the UK market. There will be three assortment categories or ‘lines’ to fulfil the demand, each easily identifiable by its own coloured sleeve: Classic, Gourmet and Vitality. Judith Moog, founder of Bio Planete says: “I feel confident that we will continue to expand rapidly within the UK market, with our exceptionally high quality, good value and well respected product range. Having listened to our customers and considered carefully our sector and range, I am sure our rebrand will be highly successful.” Renowned vegetarian chef Rose Elliot MBE is returning once more to Natural & Organic Products Europe in association with Essential Trading. Rose is renowned for her easy-to-achieve recipes and creative approach to food. With over 50 books published and book sales of over 3 million, she will be cooking with key Essential ingredients in the show’s Organic Kitchen at 3pm on Monday April 12 before joining the Essential Trading Stand 8003 to chat about its products and sign copies of her new book, New Complete Vegetarian. Essential Trading will be showing its new pesto range, Vitam-R yeast extract and sprouting mixes plus its organic tinned pulses in water and organic tinned fruit in organic fruit juice. (Organic Kitchen sponsored by Heritage Prime). Heritage Prime return as sponsors of the show’s Organic Kitchen, working with the show’s organiser, Diversified Business Communication (UK) Ltd, to help supply top chefs for the two-day demonstrations. Heritage Prime farms rare breed livestock according to biodynamic organic farming principles, on Foxholes Farm in Littlebredy, near the Dorset coast. They have 20 years’ experience of farming and food production, as well as offering a consultancy service. Taking organic to the highest level, rare and traditional breeds of Shorthorn and pure Aberdeen Angus beef, Tamworth pigs, Portland lambs, and poultry are reared over the longest period to give excellent welfare and a unique product. Customers are only supplied direct, to guarantee true provenance. Some of the best selling teas in the UK health food trade will have a new look this spring as Yogi Tea® re-launches all 23 lines within its popular Herbal Tea range; including Yogi Tea Bedtime and Yogi Tea Breathe Deep. Designed to make a greater impact among healthy consumers in the UK the new pack formulations will feature a cup and illustrations of key ingredients, reflecting the core imagery used on Yogi Tea’s much-loved spiced tea selection. Yogi Tea’s fresh approach to packaging provides clear visual presentation of all 23 varieties of the herbal tea range and cements their place within the wider Yogi Tea portfolio that comprises a total of 41 certified organic varieties. Importers and Distributers, Foodsellers have added several new products to their range. Including Nutradia Snacks, which are made from real potatoes, are low in calories, rich in fibres, 100% natural, and have 75% less fat than standard crisps – making them ideal for diabetics, dieters and anyone wanting a great tasting snack. Dreamfields Pasta is also a great tasting, perfect complement to a healthier lifestyle. Featuring in this year’s Natural & Organic Products Europe’s New Product Showcase, it has a 65% lower GI than regular pasta and is a unique recipe that protects all but 5g of carbohydrates/56g serving from being digested, which helps to manage body weight and blood sugar levels. Iceni English Natural Mineral Water – named after Boudicca’s East Anglian tribe is naturally high in calcium and naturally good for you. Hale & Hearty, new wheat and gluten free food champions, are launching their 16-strong product line at this year's Natural & Organic Products Europe. Included in the range are gourmet essentials for the free-from shopper like cereals, gluten free porridge oats, dried pastas, savoury and sweet snacks and an impressive range of baking mixes and unique kitchen store cupboard items like gluten free breadcrumbs, popular with keen or experimental cooks. The company’s NEW snack range includes plain and flavoured breadsticks and a range of three flavoured crisp lines, made from cassava – a tropical root vegetable grown in all four corners of the world. Hale & Hearty has been rated amongst ‘Top 50 Foodie Greats’ by Observer Food Monthly Magazine. Kinnikinnick Foods Inc, North America’s largest producer of Gluten Free bakery items, will make their debut at the show this year. Produced in dedicated facilities in Edmonton, Alberta, Canada, all products are tested for gluten and fall into the less than 5 ppm range, which is well below the Canadian standard of 20ppm and the Codex level of 200ppm. The range includes breads, buns, bagels, muffins, donuts, cookies, pizza crusts, waffles and mixes. Since no preservatives are used in any products, all items except for cookies and mixes must be sold frozen. All products are dairy free, nut free, free of trans fats, artificial flavours and artificial colours, and many are vitamin enriched. Fibre and protein are generally added to provide a more healthy, gluten free nutritional experience. Independent cereal company Rude Health will be launching six new cereals at this year’s show, all with no added salt, sugar or junk. Early sales of The Granola, the only multigrain organic granola with puffed amaranth and spelt flakes, suggest this indulgently good-for-you breakfast will become an immediate best-seller. Super Fruity organic muesli – is the lowest priced of Rude Health’s muesli fivesome and is packed with flavoursome fruits and crunchy seeds. And finally, Rude Health will be introducing their revamped, sustainably-produced cereal range including Multigrain Flakes and Puffed Oats. Making its debut at the show is Royal Organic Vegetarian Caviar, which combines the sophistication, luxury and taste of traditional caviar with the health and environmental benefits of being entirely vegetarian. Made from GM-free, organic soy, it’s a unique and very special product. Royal Organic Vegetarian Caviar costs a fraction of the price of traditional fish-derived caviar so can be used in extravagant quantities without breaking the bank. For large scale catering it’s perfect - even experts struggle to distinguish it from traditional forms of caviar. For snacks at home it’s delicious on crackers or toast. As it’s also cholesterol-free, everyone can partake with abandon. Primera Technology Europe will introduce its brand-new LX900e Color Label Printer for high-speed food label production. The LX900e is Primera’s fastest-ever inkjet colour label printer. It produces labels at speeds of up to 4.5” per second – almost 17 times faster than Primera’s best-selling LX810e (for comparable print quality). LX900e is priced at £2000 MSRP. Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one colour at a time needs to be replaced. The semi-permanent print head utilises all-new technology to produce razor-sharp text, brilliant graphics and photo-realistic printing. Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. TIANA®, the only registered importer and supplier of certified fair trade organic coconut products, will be launching its organic fairtrade extra creamy coconut milk at Natural & Organic Products Europe. Extra delicious and versatile, it is different to most other coconut milks available on the market. TIANA® will also introduce the new fairtrade packaging of TIANA®’s Premium range at the show, which includes highly nutritional cold pressed virgin coconut oil, gluten free coconut flour, milk, cream and irresistible CocoTop. Unrivalled in taste, quality and health benefits, sales of TIANA® products increased by 130% in 2009. In addition to its fair trade agreements in the Philippines, TIANA® is also engaged in an annual coconut tree planting project in Southern Luzon. Royal Green odourless Coconut Cooking Cream will be officially introduced in the UK at Natural & Organic Products Europe 2010. 100% odourless coconut oil from certified organic farming, baking, roasting, frying and stir frying has never been so healthy. Also suitable as a substitute for butter, it’s rich in lauric acid, and good for the cholesterol. The certified organic coconut oil from Royal Green is a super healthy oil that retains all its good qualities when heated and is ideal to use instead of olive oil. Royal Green is 100% vegetarian and does not use any chemicals, preservatives, synthetic flavours and colours. Royal Green is the newest addition to the brand portfolio of Dutch family business – Frenchtop Natural Care Products. PON – Power of Nature – presents its organic wild blueberry juice for the first time in the UK at Natural & Organic Products Europe 2010. Although blueberries may be tiny, they pack a healthy punch with phytochemicals – the component that contains antioxidants responsible for the many healthy benefits of blueberries. Specifically, as many studies conducted around the world have shown, improvements in eyesight, neurological functions, urinary tract health, and the prevention of cholesterol build up. PON hopes its organic wild blueberry juice will not simply be a health elixir but a rare taste sensation too. PON’s Wild blueberry juice plus many other organic juices, jams, berry snacks, and berry flours can all be sampled at the show. Tideford Organics celebrated its 12th anniversary in 2009 and this true organic warrior has just revamped its logo and product range. Their offering is simple, organic food of the best quality, still hand cooked in small batches with no additives or preservatives. Recipes inspired by life and the many travels of their top chefs and made in its Soil Association accredited kitchens in Devon. Spring dishes include organic cook-in sauces, plus a collection of fresh organic soups in three sizes (600g family pots, 300g microwaveable pots with heat proof sleeve, and 2kg catering poly bottles). Tideford Organics has won over 40 major awards around the country for its pestos, soups, sauces and rice puddings. Revised branding that highlights the health messages of Anila’s curry sauces and condiments will be showcased at Natural & Organic Products Europe in April, where the entire range of 8 curry sauces and 16 chutneys, pickles and dips will be on display. The labelling of Anila’s authentic range has been tweaked to emphasise the gluten-free, dairy-free, onion-free and garlic-free nature of her products. The move has been made in response to an increase in demand for Anila’s curry sauces, chutneys, pickles and dips from those with intolerances and allergies. Anila’s sauces are based on traditional Indian recipes, and are suitable for vegetarians and vegans. As well as the Spicy Korma Curry Sauce scooping a Free From Food Award last year, Anila’s sauces have also won ten Great Taste Awards. Xylitol UK Ltd are filling a gap in the market with the launch of their new xylitol products, which include four flavours of luscious, country-style jams, three flavours of luxury dark chocolate, ketchup and honey. Xylitol is a naturally-occurring sweetener commonly derived from birch trees. It has all the sweetness of common sugars yet 40% fewer calories and is an ideal alternative to sugar for people who prefer a healthier lifestyle. Xylitol UK Ltd now stock 1kg pouches – the largest available in the UK. The amazing feedback from delighted customers nationwide is fast proving the success of this long-awaited venture. Chegworth Valley Juices are delighted to be launching their new organic range featuring Pear juice and single variety Bramley, Cox and Discovery apple juices and, the latest innovative variety to join their extensive range, Apple & Beetroot. Visitors to Natural & Organic Products Europe will be able to taste for themselves why Chegworth Valley is fast gaining a reputation for supplying the best fruit juices. The overall superior quality of their hand-pressed juices is reflected in having received more Great Taste Awards than any other drinks manufacturer in the history of the awards and a further two Golds in 2009 for Apple & Rhubarb and Worcester & Bramley juices. Of the range of 19 juices, 4 are certified organic by the Soil Association. Ella’s Kitchen always puts babies and kids at the heart of everything they do. Ella’s Dad created 100% organic foods for little ones from stage 1, 2 and 3 baby food through to toddlers cooking sauces, pasta and rice and to lunchbox snacks. In 2010, Ella’s Kitchen launched their new and exciting snack ranges. All they contain is the goodness of 100% organic ingredients in yummy soft cookies, crunchy breadsticks and oat crackers – just the right size for little fingers. They’re handy for munching out and about or at home. Best of all, babies and toddlers think they taste great! Fratelli Damiano has been organic since the 1970’s and is the world leader in organic almonds. If you cannot resist chocolate you’ll love their new milk chocolate coated almonds, which are organic and Fairtrade certified. These sophisticated almonds come from velvety chocolate from Italy fused with the best Sicilian almonds in a delicate bonbon delivering a moment of unrivalled chocolate intensity. Fratelli Damiano also process organically grown hazelnuts, pine nuts, pistachios, cashew, and peanuts into flours, granulated, flakes, and butters. Looking for an affordable everyday organic juice? Look no further as Pip Organic launch a range of 100% pure, organic, cloudy apple juices. Designed for the breakfast table, these juices are packaged in eye catching designs created to appeal to parents and children alike. These ‘fruity and full of goodness’, drinks are great for sharing and come in three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango. Passionate about using the best ingredients, all Pip products are made with fruit certified by the Soil Association and contain no added sugar, water, concentrates or preservatives; each 150ml serving contains at least one of the recommended daily portions of fruit. RDA Organic will be exhibiting from stand 8012. W & H Marriage & Sons Ltd’s produce premium quality bread and cake flours. A family run business since 1824, it sources as much wheat as possible from local Essex farmers. Marriage’s range of thirteen flours (white, brown and wholemeal) are attractively packaged in 1.5kg bags. Marriage’s organic flours are Organic Food Federation certified and Marriage’s Organic Light Brown flours produce excellent cakes, high in fibre and flavour – fans include Hugh Fearnley-Whittingstall (as quoted in his latest book River Cottage Everyday). Hannah Marriage, Marriage’s Marketing Executive, says: “The revival in home baking, shoppers’ growing interest in local provenance and the knowledge that cooking from scratch can be nutritionally better for you, have all contributed to strong sales of Marriage’s bread and cake making flours in the health food sector.” Taste for yourself at Natural & Organic Products Europe this 11-12 April. Adagio Teas will be showcasing Anteadote – its organic ready-to-drink iced tea range at this year’s show. The gourmet bottled tea comes in five distinct flavours: Black, Green, Jasmine, Oolong and White. The new products marry the convenience of tea on-the-go with the sophisticated taste of its gourmet full-leaf variety. Its only ingredients are water, organic tea leaves and vitamin C. The results are fresh-brewed flavour and an abundance of health benefits. Adagio Teas was founded in 1999 with the aim of providing consumers with unmatched quality and variety of teas, it has since become the most popular destination for tea online, and among the highest rated companies on BizRate and Epinions, the leading online surveys of customer satisfaction. Austrian company, Marap will be launching four different flavours of organic mixes at the show. With their own cook onsite, visitors will have plenty of opportunities to try all nine flavours of their new organic ready-to-prepare mixes. Java Tea has been drunk in South East Asia for its benefits to health and wellbeing. It has traditionally been utilised for its diuretic properties to flush out toxins via the urinary system. Kuching Herbal Tea’s Premium Java Tea is grown in region of Negri Sembilan in rural Malaysia, where the company strives to work in harmony with the local environment and community and have close contacts with the residents of the nearby Kampong (village). In fact, the Kampong Chief drinks Java Tea for its traditional use of flushing out toxins to treat his gout. Like green tea, Java Tea is shown to contain antioxidants but unlike green tea it is naturally caffeine free and does not have a bitter aftertaste. Elite Naturel manufacture 100% certified organic juices and will be presenting their range – including Pomegranate, Black Mulberry, Melon, Pear, Fig, and Sour Cherry juices, plus baby juice, flower juices, antioxidant mixes, Pomixir, and Resolin. Certified by BCS ÖKO GARANTIE as EU Organic, JAS Organic and NOP, its factory is also ISO 22000 certified and products are Kosher certified by OU. Products contain no additives of any kind, they are Direct Juice (NFC), not from concentrate (NFC) and bottled without filtering the pulp, the healthiest part of the fruit. Elite Naturel export to around 19 countries (USA, Canada, Europe, Japan, and Australia etc) and are currently seeking new UK distributers. Britain’s first and only pet food company to use certified organic and holistic ingredients, Lily’s Kitchen, has raised the stakes in the pet food market yet again by branching out to include Organic Cheese and Apple Treats in its range of holistic cat and dog food. Renowned for creating ‘proper pet food’, made from human-grade ingredients, cooked in small batches, with an assortment of carefully selected herbal ingredients, the brand has used these same principles to create an exciting new snack for dogs. The treats are traditionally baked artisan British biscuits made in true Lily’s Kitchen fashion from entirely organic ingredients, and are free from any artificial preservatives or additives. Lily’s Kitchen has recently been named again as the ‘Best Pet Food Company in the UK 2010’ by the Ethical Good Shopper Guide. To find out more about any of the products or companies featured in this show highlights press release, visit Natural & Organic Products Europe on 11-12 April. The two-day event is free to attend for pre-registered trade visitors and members of the press. To register, please visit www.naturalproducts.co.uk. ###

Tags: