FAZER 2020: STRONG PERFORMANCE IN CHALLENGING OPERATING ENVIRONMENT

Financial information in this press release is derived from the Fazer Group’s consolidated financial statements, which are prepared in accordance with the International Financial Reporting Standards (IFRS). The financial information in this media release is unaudited. The 2020 financial statements will be published in week 15.  

JANUARY-DECEMBER 2020 HIGHLIGHTS

• Group net sales for continuing operations remained stable at last year’s level, 1,101.2 M€ (1,097.0)
• EBITDA for continuing operations improved and totalled 117.4 M€ (111.2), 10.7% (10.1%) of net sales

• Operating profit (EBIT) for continuing operations reached 51.9 M€ (49.1), 4.7% of net sales (4.5%)
• The Group’s reported result for the period of 440.4 M€ includes a gain of 414.3 M€ from the sale of Fazer Food Services in January 2020 as well as the Fazer Food Services’ result for the period of January 2020
• The Group’s reported cash flow from operating activities amounted to 152.4 M€ (144.8)

OUTLOOK 2021

In 2021, Fazer’s net sales and the comparable operating profit from continuing operations are expected to improve compared to the previous year, assuming that the development of the COVID-19 pandemic and the general economic climate will not deteriorate. The outlook is subject to operational risks and uncertainties, as well as lower than normal visibility due to the COVID-19 pandemic. 

PRESIDENT AND CEO CHRISTOPH VITZTHUM: 

Fazer’s resilience to the pandemic combined with profitability improvement efforts resulted in strong financial performance for 2020

“The year 2020 was clearly defined by the global pandemic and related disruptive challenges. All our markets were impacted by the COVID-19 pandemic. The businesses most severely affected were our retail business, including the Fazer cafés and the Gateau bakery shops, Fazer Confectionery’s Travel Retail, and the frozen bakery business. On-the-go categories declined as consumers reduced their everyday travelling and commuting. Thanks to several efficiency improvement initiatives and the agility and professionalism of our people, we were able to ensure business continuity, help society and support our customers. Taking the dramatic crisis and downturn into consideration, I am very proud of our performance in 2020. The resilience that our business showed, in combination with our profitability improvement efforts especially in the bakery businesses in Russia and Sweden, resulted in good financial performance for 2020. Our net sales remained stable at the previous year’s level and our profitability improved. 

The sale of Fazer Food Services at the beginning of the year marked the beginning of our journey towards an integrated FMCG company. In 2020, several measures were taken to drive operational excellence, synergies and value. We started the implementation of a new operating model including changes in the commercial organisation, in marketing and in procurement, as well as reorganising Group functions. In addition, actions to increase efficiency in manufacturing included the decision to transfer the production of xylitol pastilles and chewing gum from the factory in Karkkila to Lappeenranta and the production of Fazer Yosa oat products from Kaarina to Koria in Finland.  

We also continued to execute our growth strategy in accordance with our updated vision Towards Perfect Days. During the year, Fazer Bakery and Fazer Confectionery continued strengthening their market positions, especially in Finland, but also in other home markets. Fazer Bakery’s turnaround projects in Russia and Sweden progressed with good results, supporting the good financial development of the Group.  

The turnaround work continues both in Sweden and Russia, and on 9 February 2021, we announced the introduction of a new operating model in Fazer Bakery Sweden. The new model includes a re-seller and co-distribution agreement with the Swedish bakery sales company Polfärskt and reduces the number of bakeries from four to three. The new distribution model will increase the agility and service levels for customers while, at the same time, being environmentally more sustainable. 

Our ambition is to become one of the leading plant-based players in Northern Europe by continuously identifying new categories and growing current categories. By investing in innovations and foodtech, Fazer strengthens its focus on the sustainable food solutions of the future. 

In 2020, the construction of Fazer’s xylitol factory continued. The factory, utilising a side stream of the oat milling process - oat hulls - to produce xylitol with state-of-the-art technology, is unique. We are extremely proud of the fact that the factory, applying the principles of circular economy and Fazer’s strategic focus on innovations, has been recognised by the Finnish Food and Drink Industries’ Federation, who awarded the factory the Star Act 2020 in November 2020. The factory will be inaugurated in 2021. 

During the year, Fazer increased its shareholding in Solar Foods and became the company’s largest shareholder, with a 15% ownership stake. Solar Foods is a Finnish foodtech start-up, which has developed a novel protein ingredient, Solein®, from CO2. 

To meet the growing demand for oats and to provide top-quality ingredients for our businesses, we are doubling our oat milling capacity in Lahti, Finland and Lidköping, Sweden in 2021. Oats will continue to be at the core of the Fazer Lifestyle Foods’ business and an important ingredient in especially the bakery business. The use of oats in various categories will develop. A great example of a true innovation that responds to the needs of the consumers is the Fazer Oat Rice, which was launched in all Nordic countries in 2020. The novelty innovation was awarded the Swedish Food Award Livsmedelspriset 2020. Strong focus will remain on the non-dairy, plant-based meals and breakfast categories. Systematic R&D work contributes to a wide portfolio of innovations to further build on. Selected acquisitions play a key role in the realisation of the growth plan. 

Fazer, celebrating its 130th anniversary this year, is financially strong and has a clear strategy for the future. We have high growth ambitions going forward, which could also open up for a potential broadening of the shareholder base through a public listing at some point in the future. In the coming years, we are seeking growth both organically and through various smaller and bigger transformational M&A opportunities. We will continue focusing on our four strategic growth areas: leveraging the leading FMCG brand to strengthen our position in Finland, accelerating growth through innovations, on-trend categories and foodtech, developing leading positions in Northern Europe as well as driving operational excellence and enabling industry leading profitability. Sustainability is an integral part of our strategy, and we will continue developing the sustainable food solutions of the future to benefit people and the planet.  

For further information please contact:

Jouni Grönroos, CFO & Deputy CEO, Fazer Group, jouni.gronroos@fazer.com, tel. +358 40 504 5125

Joséphine Mickwitz, Executive Vice President, Communications & Sustainability, Fazer Group, josephine.mickwitz@fazer.com, tel. +358 400 784 889

Fazer’s media phone line is open Mon–Fri from 8:00 to 16:00 EET, media@fazer.com, tel. +358 40 668 299

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer’s vision is Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact. 

Northern Magic. Made Real.  

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Full year report 2020

The year 2020 was clearly defined by the global COVID-19-pandemic and related disruptive challenges. All of Fazer’s markets were impacted by the pandemic but, thanks to several agile measures and the professionalism of Fazer employees, Fazer showed clear resilience to the prevailing crisis. Throughout the year, Fazer continued its transformation into a modern, sustainable fast-moving consumer goods (FMCG) company, supported by the divestment of Fazer Food Services. The implementation of a new operating model was started, including changes in the commercial organisation, in marketing and in procurement, as well as reorganising Group functions. Actions to increase efficiency in manufacturing included transferring the production of xylitol pastilles and chewing gum from the factory in Karkkila to Lappeenranta and the production of Fazer Yosa oat products from Kaarina to Koria. During the year, several measures were taken to drive operational excellence, synergies and value. After the review period, Fazer announced the introduction of a new operating model in Fazer Bakery Sweden. The new model includes a re-seller and co-distribution agreement with the Swedish bakery sales company Polfärskt and reduces the number of bakeries from four to three. In 2020, net sales from continuing operations remained at the previous year’s level and the operating profit improved.

Operating environment and market development

Fazer’s main focus in its operations is in the bakery, confectionery, non-dairy and plant-based food and milling markets through its three Business Areas: Fazer Bakery, Fazer Confectionery and Fazer Lifestyle Foods. Fazer Retail, previously a separate business, was integrated with the Fazer Confectionery Business Area in 2020. In addition, the crisp business was transferred from Fazer Bakery to Fazer Confectionery. Geographically, the Group’s main markets are the Nordics, Russia and the Baltics with export sales to approximately 40 countries globally.  

Consumer behaviour changed in several ways in 2020 due to the exceptional situation. The economic uncertainty affected the level of price sensitivity as the popularity of value alternatives increased. Locally produced food and raw materials continued to appeal to consumers looking for transparency and safety. Domestic travel further supported this development. Home cooking increased as people increased remote working, and restaurants were either closed or avoided. Social distancing also brought a substantial increase in online shopping and food deliveries. 

Certain trends which existed pre-COVID saw a clear acceleration but also polarised some consumption drivers. Well-being as a trend has been growing for years, and it further accelerated as people increasingly acknowledged the role of food as part of a healthy lifestyle. During the pandemic, hygiene quickly became a preference driver which very soon took its toll on, for example, unpacked products such as pick ‘n’ mix sweets. 

In Finland, the bakery market was affected by the pandemic in the spring but turned back to growth towards the end of the year. The bake-off market recovered fast, while the fresh pre-packed market performed strongly throughout the year as demand for packed bread increased substantially. Demand for frozen products declined as restaurants and hotels faced restrictions and closures. In Sweden, the market grew throughout the year. In Russia, the market started to gradually recover towards the end of the year but, due to increased price sensitivity, lower-price bakery segments continued to grow throughout the year. The development was similar also in the Baltics. Fazer is mainly known as a premium brand in the Baltic countries and Russia. 

The confectionery market grew in Finland and Sweden. In Finland, Fazer’s market share remained close to last year’s level, and in Sweden, Fazer gained market share. The travel retail market, an important market for Fazer, was heavily impacted throughout the year by the travel restrictions imposed from the start of the pandemic. Remote work, restrictions and recommendations regarding gatherings alongside general cautiousness affected customer traffic, especially in city centres and malls, and as a consequence also cafés and bakery shops were impacted.    

In Fazer Lifestyle Foods, the non-dairy market continued to grow, and the breakfast category strengthened. Demand for oat and rye flour remained strong in the milling business. The smoothie category declined particularly in the on-the-go channels as consumers reduced their everyday travelling and commuting due to COVID-19. 

Discontinued operations

The sale of the Fazer Food Services business to Compass Group was completed on 31 January 2020. Fazer Food Services is reported as discontinued operations in Fazer Group’s Financial Statements for 2019 as well as for the one-month period ending 31 January 2020. In 2020, Fazer Food Services’ net sales totalled 50.8 M€ (597.3). The result of discontinued operations includes a 414.3 M€ gain of the sales of Fazer Food Services operations. The result of discontinued operations is presented in the income statement net of tax under “Result for the period, discontinued operations”.  As a result of sales of Food Services operations, there were no assets or related liabilities classified as assets held for sale at year end 2020. For the comparative period assets related to discontinued operations are reported in the balance sheet as “Assets held for sale” and liabilities as “Liabilities related to assets held for sale”. The cash flow statement includes discontinued operations in 2019 and 2020. 

Financial performance of continuing operations

Net sales and profitability 

Fazer’s net sales remained at the previous year’s level and totalled 1,101.2 M€ (1,097.0). The foreign exchange rate changes reduced the Group’s net sales by 18.6 M€. The businesses acquired in 2020 i.e. Vuohelan Herkku increased net sales by 5.3 M€ compared to previous year.

Fazer Bakery’s net sales for 2020 remained at the previous year’s level and totalled 548.6 M€ (555.6 in 2019 excluding the net sales of the crisp business transferred to Fazer Confectionery). Fazer acquired Vuohelan Herkku’s bakery and mill businesses in January 2020, making Fazer one of the biggest players in gluten-free bakery products in Finland. In Finland, demand for Fazer’s packed bread increased strongly when the COVID-19 pandemic started. Sales of frozen products were negatively impacted as restaurants and hotels faced restrictions and closures. Demand slowly recovered towards the end of the year. The shop-in-shops sales declined steeply in the beginning of the crisis but recovered fast and reached record levels towards the end of the year. At the end of 2020, Fazer had a total of 105 shop-in-shops in Finland. In Sweden, sales increased in all channels as a result of strong product launches in strategic segments and good development in export. Fazer Bakery strengthened its market position in Russia, with growth in bake-off bread and increased sales through new digital sales channels. In the Baltics, financial insecurity caused by the COVID-19 pandemic shifted consumer interest from premium towards mainstream products. A similar trend was also observed in Russia. In the Baltics, price competition increased as new players entered the market. Two new shop-in-shop bakeries were opened in Estonia, where Fazer currently has 5 shop-in-shops in total. Turnaround programmes to increase operational efficiency in Fazer Bakery’s operations in Sweden and Russia were efficient and resulted in improved performance.

Fazer Confectionery’s net sales declined by 2.3% from the previous year and totalled 400.1 M€ (409.4 in 2019 including net sales of the Fazer Retail and crisp business transferred to Fazer Confectionery). The decline was attributable to Fazer Retail, where the Fazer Café and Gateau businesses were heavily impacted by COVID-19 related restrictions, as well as to the complete standstill in Travel Retail. Confectionery sales in Finland, Sweden, Denmark, Russia and the Baltics were relatively stable. Sales especially in Finland, was supported by the consumer tendency to rely on well-known brands in uncertain times. COVID-19 changed consumer behaviour, which led to the polarisation of demand. Chocolate tablets continued to sell well and there was strong growth in candy bag sales, whereas demand in biscuit, pick & mix and products in the impulse category, such as pastilles and chewing gum, decreased. Seasons are very important for Fazer. In 2020, Easter and Halloween sales suffered from the restrictions, whereas Christmas sales exceeded expectations, especially in Finland and Sweden. The standstill of the Travel Retail sales resulted in some lost net sales and temporary layoffs at the Vantaa and Lappeenranta factories. Strong novelties and marketing campaigns generated growth in chocolate bars, candy bags, and chocolate tablets and the seasonal portfolio continued its strong performance.    

Fazer Lifestyle Foods’ net sales grew by 11.8% to 176.7 M€ (158.1). Growth was attributable to sales from Kaslink, acquired in August 2019. Demand for breakfast products was at a good level, whereas on-the-go categories such as smoothies and juices faced challenges. Net sales were negatively impacted by the decline in on-the-go snacking and the standstill in the hotel and restaurant sector as well as in the travel related channels. To meet the growing demand for oats and to provide top-quality ingredients for Fazer’s businesses, in particular, for the non-dairy, plant-based meals and breakfast categories, Fazer started the doubling of the oat milling capacity in Lahti, Finland and Lidköping, Sweden. The investment project progressed according to plan, and additional capacity will be available during 2021.    

Operating profit for the continuing operations improved and was 51.9 M€ (49.1). Operating profit included 6.2 M€ (4.0) one-time restructuring costs and write-offs (net), mainly related to manufacturing efficiency improvement measures in Fazer Confectionery and Fazer Lifestyle Foods, turnaround programmes in Fazer Bakery’s operations in Sweden and Russia, the revaluation of Russian land plots and recognition of Vuohelan Herkku negative goodwill. The 2020 result was also burdened by 2.7 M€ (5.9) additional one-time costs and write-offs mainly related to the acquisition of Vuohelan Herkku, divestment of Fazer Food Services and implementation of Fazer accounting principles in acquired companies. The profit for the financial period amounted to 32.6 M€ (38.9) for the continuing operations.  

Financial position and cash flow

The Group’s financial position was further strengthened as a result of the divestment of the Fazer Food Services business. Reported interest-bearing net debt totalled -213.3 M€ (127.0) and gearing was -22.8% (22.5%). The Group’s equity ratio was 70.7% (52.6%).

The Group’s reported cash flow from operating activities was 152.4 M€ (144.8) and gross investments amounted to 104.1 M€ (107.1), excluding investments in financial assets. The majority of large investments were done in Fazer Lifestyle Foods in the new xylitol factory, oat mill expansions in Finland and Sweden and non-dairy production equipment in Koria. Other important investments included new production equipment and upgrades to the existing machinery in Fazer Bakery and Fazer Confectionery.

Personnel

At year-end, Fazer had 8,496 employees (8,805) in the continuing operations and none (6,958) in discontinued operations. Fazer Bakery employed 5,880 (5,903), Fazer Confectionery 1,904 (2,113), Fazer Lifestyle Foods 428 (471) and shared functions of the Group 284 (318) at the end of the year.