Nexcom Appoints New Chief Data and AI Officer

Copenhagen March 13, 2025

Nexcom is pleased to announce the appointment of Estelle Afshar as its Chief Data and AI Officer (CDAIO), a strategic move to further the company’s development of cutting-edge AI solutions. Estelle will play a key role in strengthening Nexcom’s AI capabilities, developing proprietary AI-powered solutions, and driving innovation that enhances customer experiences.

With more than two decades of experience in AI, machine learning, and data science, Estelle has an strong track record of leading AI innovation at companies such as Shopify and The Home Depot. Holding a PhD in machine learning, she has successfully developed and deployed AI-powered solutions that have improved e-commerce experiences, driven customer engagement, and advanced personalization and automation strategies. Her expertise spans a broad spectrum, including machine learning, generative AI, recommendation systems, computer vision, predictive modeling, and AI infrastructure.

Strengthening Our AI Capabilities

This appointment marks a pivotal step for Nexcom in continuing its transition from a founder-led business to a growth-oriented company. As AI continues to reshape how businesses connect with customers, Nexcom is committed to remaining at the forefront of innovation within AI in Customer Experience.

“Our decision to move to a full-time Chief Data and AI Officer role reflects our strategic position as the experts within Customer Experience AI, and this step will further our capabilities to develop proprietary AI solutions tailored to the CX industry’s needs.” – Rolf Adamson, CEO of Nexcom.

As the industry shifts towards more individualized AI models, Nexcom is positioning itself to lead with innovation In her role, Estelle will oversee Nexcom’s AI strategy and execution, ensuring that AI is at the core of the company’s technology roadmap. This includes aligning AI delivery with Nexcom’s broader technology initiatives, optimizing current offerings, and identifying new opportunities for growth, efficiency and differentiation.

Contact information:

For more information and/or to arrange an interview with CEO Rolf Adamson, please contact Gerdur Dora Adalsteinsdottir, Communications email: press@nexcomglobal.com.

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Nexcom is a Danish-based SaaS company with a compelling purpose of helping companies of all shapes and sizes deliver consistent, high-standard service experiences to their customers. We design and deliver big data-driven, AI-powered software platforms that enable companies to automate routine tasks, monitor agent and system performance, and become more time-efficient. We help improve productivity, gain more operational knowledge, make informed decisions, and ultimately deliver better service.

Nexcom: Better Customer Service, Less Effort