DOCOMO Digital’s unique games platform is now live for Zain Iraq’s 16 million subscribers
1st February, BAGHDAD
DOCOMO Digital, world’s preeminent mobile commerce enabler, announced today that it has now launched its unique digital services platform: with Zain Iraq, the country’s dominant operator, offering Zain’s 16 million subscribers’ access to hundreds of top-quality games compatible with iOS/Android/WP operating systems. Zain Games “GamEmpire” is a unique all-you-can-play a bundle of native and HTML5 games streamed over the web directly on consumers’ mobile or tablet devices. According to a recent report, the global mobile video game industry is slated to grow at a CAGR of 14% to $108 billion by 2022[i].
This launch in Iraq follows the company-wide agreement reached at the Mobile World Congress held in Barcelona in early 2018, between DOCOMO Digital and Zain Group, one of the largest mobile operators in the Middle East and Africa region. The agreement will allow Zain’s 46.9 million users, access to content from DOCOMO Digital’s mobile entertainment partners and the ability to pay for this content in a secure and simple way as part of their monthly phone bills, leveraging DOCOMO Digital’s digital marketing expertise and direct carrier billing technology. Zain operates in 8 countries in the region and has already launched its gaming platform successfully in KSA, Kuwait and Jordan. Similar gaming services will be launched in Bahrain and Lebanon over the next few months.
“This initiative falls under our strategic drive to contribute to the digital transformation in Iraq. We strive to bring to market the latest and most advanced digital products and solutions that addresses our subscribers needs and adds value to their overall experience,” said Ali Al-Zahid, Zain Iraq CEO
Hiroyuki Sato, CEO of DOCOMO Digital, commented: “Launching our games platform in Iraq marks yet another important milestone in our growing partnership with the Zain group, and our first such partnership in Iraq. We are committed to expanding our footprint across the Middle East and we hope to bring our latest suite of content and billing services to Zain’s subscribers across the region. This an exciting region to be in with the consumption of games among the young on the upswing.”
-ENDS-
[i] Activate Media Outlook 2019, https://www.prnewswire.com/news-releases/activate-releases-fifth-annual-key-insights-for-future-of-tech--media-in-2019-300749594.html
About Zain Group
Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to 46.9 million active customers as of 31 March 2018. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN). We recommend the Investor Community download the “Zain Group Investor Relations” Mobile App. For more please email info@zain.com or visit: www.zain.com; www.facebook.com/zain; www.twitter.com/zain; www.youtube.com/zain; www.instagram.com/zaingroup; www.linkedin.com/company/zain
Rahul Mudgal
+65 978 17160/ Rahul.mudgal@docomodigital.com
DOCOMO Digital partners with over 200 carriers and 300 merchants globally. DOCOMO Digital’s portfolio of innovative marketing solutions helps brands and telecom carriers unlock growth while enhancing the experience for their users. DOCOMO Digital’s portfolio of leading-edge payments services connects digital platforms, payment providers, telecom carriers to enable secure and seamless mobile commerce at scale, in compliance with all local and international regulations. DOCOMO Digital is headquartered in London, with teams based in over 30 cities around the world. DOCOMO Digital is a wholly-owned subsidiary of one of the world’s largest telecom companies - NTT DOCOMO, listed on the Tokyo Stock Exchange. For more information, visit www.docomodigital.com or find us on LinkedIn or Twitter.
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