Garrett Larson Joins Dogeared Jewels & Gifts as Managing Director

Retail executive, author, and branding guru joins expanding management team

Los Angeles, CA – March 5, 2013

Dogeared Jewels & Gifts, a trendsetting fashion brand known for its cool California aesthetic and innovative designs, is delighted to announce that Garrett Larson has joined the company as Managing Director.  The company, which has designed and handcrafted jewelry and gifts in Los Angeles for over 21 years, has been making strategic hires within the management team over the past 12 months.  Larson will bring his expertise in strategy development, social media marketing, technology and e-commerce platforms to Dogeared.

Larson most recently served as a Managing Partner and CMO of Transformworks, Inc., a specialty retail professional services firm.  Working with a variety of retailers, including Fredericks of Hollywood, Orvis, Elaine Turner, American Greeting, Vitamin Shoppes, Carters, and Abercrombie and Fitch, Larson directed initiatives including social selling, crowd commerce, M-commerce and mobile platform implementation, executive strategy, and supply chain management.

Larson has also served in a leadership position at The Orvis Company, Britches at Georgetowne, and was a founding executive at Hot Topic.

In his book Understand Social Selling...Or Fail, (SBBI Publishing. Los Angeles. New York – July 2012), Larson offers the definitive, easy to use guide to social media selling. From retail to education and politics, how social media has changed the way companies and organizations market, communicate, and brand is explored.

"Garr joining Team Dogeared is such a gift for us,” commented Marcia Maizel-Clarke, Dogeared founder and designer.  “He’s got it all – an extensive background in e-commerce, an incredible track record with major retail brands, plus he’s smart and has an inspiring presence.  People thrive under his guidance and want to do well for him.  He has many needle moving strategies lined up, and there is no doubt in my mind that this is the person to take Dogeared to the next level, in a really big way."

In addition to Larson, Dogeared has also brought in Callie Micks Garritson as the new E-Commerce Director, and Ashley Walkley as Director of Marketing, to join the executive management team.

Garritson most recently served as a Merchandising Executive at   She led the online merchandising efforts for and numerous E-Commerce accounts, including Starbucks and The Food Network. Her background also includes extensive retail merchandising experience at Macy's, Gap, Inc., Levi Strauss & Co. and the TJX companies.

Walkley most recently served as Director of Marketing for Downtown Santa Monica and Third Street Promenade. Her career has focused on retail development, branding, PR and social strategies on both the client and agency side. She’s worked with Macerich’s Santa Monica Place and Westside Pavilion shopping centers, Westcor, MGM Grand Hotel & Casino Las Vegas, The Arizona Lottery, and the Arizona Cardinals.

Dogeared Jewels & Gifts

Designer Marcia Maizel-Clarke founded Dogeared Jewels & Gifts over 21 years ago in Southern California.  Originating word jewelry, she began creating beautiful pieces with the purpose of putting positive, peaceful, and loving energy into the world.  This energy has always included being kind to the planet, handcrafting all the jewels and gifts in California, and working with non-profit organizations sharing a vision of a better world.  Dogeared's unique, custom-cast jewels are regularly featured in fashion, lifestyle, and celebrity publications, in films and on television shows. Trendsetting retailers around the world, including Nordstrom, Neiman Marcus, Bloomingdale’s, Fred Segal, and ABC Home, all carry Dogeared.   Dogeared is a certified B Corporation.  Please visit for Dogeared's online flagship store.  For wholesale information, visit

Press Contact:
Beth Hinckley
310 528 6919