Christmas Arrives at Dollar General

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Shop for the holidays early and save

GOODLETTSVILLE, Tenn. (October 4, 2011) – Santa’s elves have been hard at work at Dollar General to prepare for the busiest shopping season of the year. Dollar General’s holiday experts are bringing customers great deals on holiday gifts, home décor, baking and much more. The discount retailer’s shelves feature an expanded selection of holiday and toy sections at affordable prices.

“Customers will be delighted by the gifts and bargains they’ll find in Dollar General’s aisles and online this season,” said Todd Vasos, Dollar General’s chief merchandising officer. “We know times are tight for everyone, and we’ve worked hard to keep costs low while bringing our customers what they want and need for a festive holiday. The deals we have in store will help everyone have a bright holiday on a budget.”

Dollar General has expanded many departments for the holidays. Shoppers will enjoy the variety of holiday-themed items in home décor, gift wrap, baking, toys and much more.

Dress up your home

Get your home in the holiday spirit with accessories and holiday accents. Light up your home with strands of twinkling lights in white or a variety of colors. Set a holiday-themed table with decorative place mats, napkins, table cloths and table top accessories starting at just $1. Put a little holiday fun in your home with décor featuring gingerbread men, Santa, snowmen or other holiday themes. Welcome guests with a wreath on the door or create a magical holiday world outside with large inflatable characters such as Santa, Mickey Mouse and more.

Decorate with $1 Ornaments

Dollar General has a large selection of ornaments for only $1. Choose from an array of styles including traditional, whimsical, sentimental, vocational and much more. Not only can these be used to decorate your tree, but also to accent a gift or put the finishing touches on your holiday place settings.

Make them smile with toys

Make the kids in your life happy with affordable toys. Find bargains at Dollar General on all their favorite licensed toys including Bratz, Hot Wheels, Barbie, Pillow Pets, Cars 2 and Toy Story 3. Dollar General also offers games, puzzles, plush toys, dolls, trucks, stocking stuffers and much more. Budget-friendly toys are easy to find at Dollar General with more than 300 toys priced at $5 or less.

Learn more about Dollar General’s holiday assortment at www.dollargeneral.com.

Tawn Earnest

tearnest@dollargeneral.com

615-855-5209

Emily Weiss

emweiss@dollargeneral.com

615-855-5210

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,600 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

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