DOLLAR GENERAL OFFERS 10 PERCENT DISCOUNT ON TOY PURCHASES OVER $100

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GOODLETTSVILLE, Tenn. – (October 20, 2011) – Dollar General (NYSE: DG) is offering a 10 percent discount on toy purchases of $100 or more during the holiday season. This discount is available through December 24, 2011, at all Dollar General stores.

As longtime supporters of local toy drives, Dollar General will also host in-store toy drives to benefit children in the communities the company serves.  

“The bulk toy discount was created to assist nonprofit organizations with their holiday toy drives,” said Todd Vasos, Dollar General’s chief merchandising officer. “We are happy to offer this discount to help organizations stretch their dollars this holiday season and help more children have a happy holiday.”

This season, Dollar General’s toy department is overflowing with a variety of new toys at great prices for children of all ages. More than 300 toys are priced at $5 or less, including art, games, activity sets, plush animals, licensed toys and much more.

About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,600 stores in 36 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

Tawn Earnest

tearnest@dollargeneral.com

615-855-5209

Emily Weiss

emweiss@dollargeneral.com

615-855-5210

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